'Saints can be like Packers'

Southampton's new chairman Ralph Krueger wants the club to become the Green Bay Packers of the Premier League.

Last Updated: 14/03/14 at 17:58 Post Comment

Southampton: Ralph Krueger excited by challenge

Southampton: Ralph Krueger excited by challenge

The Open Championship

We're paying 8 places! Plus get a free £50 matched bet

Krueger, appointed by Saints owner Katharina Liebherr this week, says the club has huge potential for growth, particularly outside of Hampshire.

He drew a comparison with NFL side Green Bay Packers, who punch well above their weight in America.

"If we took NFL football, we can be a little bit like the sentimental favourite in the organisation, like the Green Bay Packers," the former NHL coach said.

"It is a small organisation, doesn't have all the options of the big clubs, but they won the Super Bowl."

Krueger says there is a "huge gap" between what the club is achieving commercially, and what they should be.

"I believe the potential is unlimited," he said. "This league is going worldwide. One of the areas I hope to be able to help the club in is growing outside of Southampton," he said.

"Growing the company outside of England is something I am very active about. There's the local market, there's the international market, there's the work with sponsors and partners.

"I'm really excited to get involved and support that. It's going to be one of my major focuses, to support that arm of the organisation. The sky's the limit there."

The Green Bay Packers, founded in 1919, are the third-oldest NFL franchise and the last remaining "small town team" in the league. They have won the Super Bowl four times, most recently in 2011.

Renowned for the passionate support of their diehard fans, the Packers are the only non-profit community-owned major league sports team in the United States.

Krueger, who acted as a coaching consultant for Canada's ice hockey team when they won the Sochi Winter Olympics last month, sees a lot of potential in North America for the Saints.

"The number one growing sport in America and Canada is football... not American football," Krueger told local BBC news.

"Soccer is booming and there is an opportunity there for us because the Premier League is by far the most respected league in the world.

"We have opportunity for growth so let's find opportunities to expand."

The Open Championship

We're paying 8 places! Plus get a free £50 matched bet

Related News

Most Commented

Readers' Comments

H

e made his power play to try and get Sheikhy to raise his wages or trade him to PSG. PSG were probably not interested and he is stuck with no cake and no vacation. @Jay_D> Surely you jest about FFP being real, right? All Platini is doing is making billionaries pay measly fines, so he and his cronies can get rich. If a fool can pay 50 mil for David Luiz, he will happily pay some fine to UEFA. FFP has failed as for it to succeed UEFA had to take it...

Synergy
Toure: I am staying with City

G

uess we can expect Toure's explanation of his behaviour around the same time Pete Townshend publishes his book then.

ceeps
Toure: I am staying with City

D

amn you Yaya, don't scare me like that! I only ate the icing. I didn't eat the soft and scrumptious middle - I will buy you another cake!

MCFC87
Toure: I am staying with City

Footer 365

Premier League: Cardiff captain Steven Caulker to have QPR medical

Cardiff defender Steven Caulker is having a medical with QPR, Sky sources understand.

World Cup: FIFA corruption findings delayed until September

The report into alleged corruption of the 2018 and 2022 World Cup bids has been delayed for several weeks.

Transfer news: Hearts sign striker Osman Sow on two-year contract

Hearts' eighth summer signing Osman Sow is looking forward to getting them back into the Scottish Premier League.

Mail Box

Defending Spurs' Transfer Spending...

Liverpool have been accused of 'doing a Spurs' this summer, but one Spurs fan argues that the club's business last year shouldn't be viewed in a negative light...

Setting United Up Like The Netherlands

One Mailboxer is getting excited about how Louis van Gaal may set up United, whilst we have thoughts on Lahm, Zaha, Chelsea, the new season and 'winning the window'...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property