Allam: Changes good for Hull

Assem Allam has reiterated that the changes he has proposed at Hull City would be beneficial and help to make the club a global brand.

Last Updated: 15/05/14 at 10:39 Post Comment

Assem Allam: Re-branding proposals have angered supporters

Assem Allam: Re-branding proposals have angered supporters

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Controversial plans to change the club's name to Hull Tigers have been met by fierce opposition, putting a strain on the relationship between owner and fans.

Allam is, however, eager to point out that he has only ever acted in the best interests of the club.

The money he has pumped in has helped to stabilise Hull, allowing them to consolidate back in the Premier League and prepare themselves for an FA Cup final appearance.

Allam expects little in return, but he would like to see disgruntled supporters buy into his vision and acknowledge that change can be positive.

He told the Daily Telegraph: "When I took over, I wasn't even aware of the 'Association Football Club' bit. I put in £27million to protect football for the community, not to maintain the name.

"What, should we have let the club go down to League One but protected the name? That money was to save the sport itself.

"You see, when you are in the Championship, you are a local club. The income from gate receipts represents about 60 per cent of your total income. When you are in the Premier League, that proportion shrinks to seven per cent. The rest of the money comes from television, and TV means the world.

"You don't have a global club and continue behaving in a local manner."

He added: "I am 74, I haven't got too much time left. You need to promote yourself worldwide, very quickly.

"You must think about the future, and the first thing that comes to your mind is the brand name. The shorter it is, the more powerful it becomes: Apple, Google, Twitter. You will never make it if your name is Hull City AFC.

"Do you drop Hull, or City, or Tigers? You drop City. It means nothing.

"I'm not going to be changing our colours, or our logo. The tiger is a very good-looking animal. Very powerful."

While happy to remain at the helm for now, Allam has warned those who continue to question his authority that he will not be held responsible if things turn sour.

He said: "I had a meeting with the fans and I made it clear to them that it will never, ever be, no matter what, that they have the authority and I take the responsibility.

"You can be sentimental as much as you like. But pay for it. Don't be sentimental and ask me to pay."

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