Nike end Man Utd sponsorship

Sportswear giants Nike have decided not to renew their kit deal for Manchester United after next season.

Last Updated: 08/07/14 at 22:57 Post Comment

New Manchester United kit was revealed on Monday

New Manchester United kit was revealed on Monday

Bet £10 Get £30

Daily Offers And Promotions. Join Now & Bet £10 and Get a £30 Free Bet

The American company have supplied the Old Trafford club since 2002 when they replaced Umbro in a lucrative deal which has cost Nike around £24million a season.

Although some reports at the weekend suggested a new record-breaking deal was set to be concluded, Nike revealed on Tuesday that they had opted to walk away from negotiations, claiming United were demanding too much money.

A Nike statement read: "Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season.

"Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders.

"We look forward to a successful final season with the club."

Some reports have suggested Adidas are now in pole position to step in and clinch a deal which could see the club earn £60million a year from 2015.

Nike's original deal was worth £303million, with extra income from a profit share agreement from merchandise sold worldwide.

On Monday, United unveiled their new home kit for the 2014-15 season - which will be the last designed by Nike and the first to bear the logo of new sponsor Chevrolet.

United announced they would be entering a seven-year agreement - worth a reported £53million per season - with the US car giant from this summer back in 2012.

Incoming manager Louis van Gaal will head to the United States after the World Cup to pick up the reins for the first time as United begin their overseas tour on July 18.

I have no idea if Nike wanted to keep the partnership with United or not and I'd be surprised if you did either, but I seriously doubt that United mattered to them more than a US sports team in the NFL, MLB or NBA. Those are deals which do matter to Nike. A foreign team like United isn't important to them in the same way as a US team is, that I can tell you.
- lfcfan80

Bet £10 Get £30

Daily Offers And Promotions. Join Now & Bet £10 and Get a £30 Free Bet

Related News

Most Commented

Readers' Comments

E

ven if United were to sign CR7 & Messi to play upfront, the fact remains Fletcher and Cleverly are playing in midfield. That's where the problem is. Fletcher is too slow with an awful pass, while Cleverly is simply rubbish

mrunited4life
Di Maria - A Signing of Necessity, or Opportunity?

T

hese days, these days, you can't say something racist without somebody saying that you're a racist.

tk421
'Wrong' Views Not Silenced By Shouting...

D

rop Rooney (he's so disappointing, overrated and overpaid), and play Di Maria and RVP upfront, much like the set up at the Netherlands team with Roben and RVP...

eric bush3
Di Maria - A Signing of Necessity, or Opportunity?

Footer 365

Indian Super League: Alessandro Del Piero to play for Delhi Dynamos franchise

Alessandro Del Piero will play for the Delhi Dynamos and will take up an ambassadorial role in the Indian Super League

Transfer news: West Brom closing on deal for winger Sebastian Blanco

West Brom are close to agreeing a deal to sign winger Sebastián Blanco, according to Sky sources.

Women's football: Wolfsburg captain Nadine Kessler named Best Women’s Player in Europe

Wolfsburg captain Nadine Kessler has been named Best Women’s Player in Europe at an awards ceremony in Monaco

Mail Box

Don't Forget Chelsea Also Need A Striker

With Diego Costa struggling for fitness, one Chelsea fan pipes up in the mailbox to remind us that the Blues also need a striker. Plus, thoughts on Rooney as captain...

A United Fan Happy To See Welbeck Go

One United fan doesn't understand all the fuss over Danny Welbeck, while we also have mails on Arsenal being Arsenal, curious transfers and how to pronounce 'Gaal'...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property