Nike end Man Utd sponsorship

Sportswear giants Nike have decided not to renew their kit deal for Manchester United after next season.

Last Updated: 08/07/14 at 22:57 Post Comment

New Manchester United kit was revealed on Monday

New Manchester United kit was revealed on Monday

Free £50 bet

Daily Offers and Promotions, sign up for a free £50 matched bet

The American company have supplied the Old Trafford club since 2002 when they replaced Umbro in a lucrative deal which has cost Nike around £24million a season.

Although some reports at the weekend suggested a new record-breaking deal was set to be concluded, Nike revealed on Tuesday that they had opted to walk away from negotiations, claiming United were demanding too much money.

A Nike statement read: "Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season.

"Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders.

"We look forward to a successful final season with the club."

Some reports have suggested Adidas are now in pole position to step in and clinch a deal which could see the club earn £60million a year from 2015.

Nike's original deal was worth £303million, with extra income from a profit share agreement from merchandise sold worldwide.

On Monday, United unveiled their new home kit for the 2014-15 season - which will be the last designed by Nike and the first to bear the logo of new sponsor Chevrolet.

United announced they would be entering a seven-year agreement - worth a reported £53million per season - with the US car giant from this summer back in 2012.

Incoming manager Louis van Gaal will head to the United States after the World Cup to pick up the reins for the first time as United begin their overseas tour on July 18.

I have no idea if Nike wanted to keep the partnership with United or not and I'd be surprised if you did either, but I seriously doubt that United mattered to them more than a US sports team in the NFL, MLB or NBA. Those are deals which do matter to Nike. A foreign team like United isn't important to them in the same way as a US team is, that I can tell you.
- lfcfan80

Free £50 bet

Daily Offers and Promotions, sign up for a free £50 matched bet

Related News

Most Commented

Readers' Comments

T

heyremind me of Utd's treble winning side. Swashbuckling and risk prone. We ha Jaap Stam to paper over the cracks at the back though. Not sure they have their Jaap yet.

HarryBoulton
New Striker Not Liverpool's Priority...

A

lexis Sanchez; too good for Liverpool, Stevie. :)

pires
Suarez 'too good for Arsenal'

T

he solution is to not feel sorry for any of Jabba, Gold or Sullivan. They're all deeply unpleasant and all deserve each other. If only West Ham would sign Barton and Suarez then no one would ever need to despise any other club.

spuzzell
The Strange Idea Of Sympathy For Big Sam

Footer 365

Patrice Evra reveals he would have been Man Utd captain if he had stayed

Patrice Evra has revealed he would have been made captain if he had stayed at Manchester United.

Transfer news: Liverpool manager Brendan Rodgers targets further signings

Liverpool boss Brendan Rodgers is hoping to further strengthen his squad ahead of the transfer deadline on September 1.

Transfer news: Jose Mourinho confirms Fernando Torres will stay at Chelsea

Chelsea manager Jose Mourinho has told Sky Sports News Fernando Torres will not be sold during this transfer window.

Mail Box

Plenty Of Reasons Why Lukaku's Worth It

The mailbox defends Everton's enormous outlay on Romelu Lukaku, while we also have mails on Spurs and Suarez. Oh, and worrying about the new magic spray...

Sterling Stuff And Other Friendly Thoughts

We have one reader reaching conclusions from last night's friendly while we have others discussing Romelu Lukaku's move to Everton. Oh and some swearing...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property