In the day's early game, Norwich claimed local bragging rights by securing a 1-0 derby success over arch rivals Ipswich, with Lewis Grabban netting the crucial strike on 24 minutes at Portman Road.
Grabban, a summer signing from Bournemouth, made it four goals in a week when heading in from close range and could have had a couple more but for lobbing over when clean through and then having another shot cleared off the line.
Nottingham Forest moved to the top later in the day as they registered another impressive victory when Michail Antonio bagged a brace and Matty Fryatt and Britt Assombalonga also scored in a 4-0 rout of Reading at the City Ground.
At the other end of the table, things went from bad to worse for Fulham as they were crushed 5-1 at Derby, with Scott Parker's goal for the Cottagers proving in vain as Chris Martin's double, plus scores from Jamie Ward, Craig Bryson and Simon Dawkins left the visitors without a point.
Blackpool also have nothing to show for their first four fixtures following a 1-0 loss at Wigan, with Oriol Riera breaking the deadlock for the Latics after 35 minutes.
There was late drama at Molineux as Wolves edged out Cardiff 1-0 thanks to a Mark Hudson own goal in stoppage time, while Rotherham prevailed at Millwall by the same scoreline via a Ben Pringle strike.
Blackburn raced into a 3-0 lead at home to Bournemouth through in-demand frontman Jordan Rhodes, Grant Hanley and Rudy Gestede and Rovers survived a late rally from the Cherries which saw Brett Pitman bag an 81st-minute penalty and Steve Cook further reduce the gap on 90 minutes.
Huddersfield overcame the dismissal of Murray Wallace to hit the front against Charlton through Nahki Wells, but Igor Vetokele earned the Addicks a 1-1 draw in time added on.
There were two red cards at Vicarage Road as Leeds lost debutant Giuseppe Bellusci and Sam Bryan and Watford took full advantage to prevail 4-1, with Fernando Forestieri bagging a brace, Troy Deeney scoring from the spot and Daniel Tozser getting on the scoresheet late on.
Paul Caddis fired in a penalty for Birmingham after Brentford defender Tony Craig was sent for an early bath, but the Bees battled back for a 1-1 draw in the latter stages through Moses Odubajo.
Brighton beat Bolton 2-1 thanks to goals from Craig Mackail-Smith and Joao Carlos Teixeira, while Atdhe Nuhiu hit a double for Sheffield Wednesday as they survived conceding a couple of late penalties to triumph 3-2 at Middlesbrough.