Jose Mourinho, July 17: "If Wayne is second choice for Man United, the national team will be affected."
Jose Mourinho, July 17: "We want the player. We made the bid and now we have nothing more to say. Now it's up to Manchester United."
Jose Mourinho, July 18: "Any player that wants to go to the World Cup, if they are a second choice in their club they are in trouble."
From The Daily Mirror, July 19: 'United are adamant they will not be pushed into selling. Talks between the clubs ended with an agreement that no player from either side would publicly discuss the Blues' pursuit of the striker.'
Continuing with Mourinho's assertion that "any player that wants to go to the World Cup, if they are a second choice in their club they are in trouble", Mediawatch wonders what that might mean for a host of Chelsea players this summer.
Of course, if Mourinho believes that 'second choices' should look to protect their World Cup hopes by seeking a transfer, then surely he should expect that Victor Moses, Romelu Lukaku, Fernando Torres, Demba Ba, Michael Essien, Kevin De Bruyne and Gary Cahill should all ask to leave Chelsea, while even new signings Andre Schurrle and Marco van Ginkel might be questioning their futures.
After his cinematic hyperbole on Chelsea's 'war' with Manchester United over Wayne Rooney, Martin Lipton switches his attention to loyalty in Friday's Daily Mirror.
'Jose Mourinho believes there is not enough loyalty in football,' writes Lipton.
'The Special One built his first great Chelsea success on team ethic and players who bought into his ethos.
'It was occasionally brutal - remember the way Mateja Kezman and Adrian Mutu were cast aside - but Mourinho's bond with his trusted lieutenants has fuelled the dressing room throughout the years since his initial departure.'
As a matter of fact, Mediawatch does acutely remember how Mutu was 'brutally cast aside'. The striker failed a drugs test for cocaine in September 2004 - only a month into Mourinho's first season in charge - and was subsequently sacked and sued by Chelsea over his severe misconduct.
Considering that cocaine abuse isn't the best way for professional footballers to look after themselves, and especially isn't the ideal way to endear yourself to a new manager, Mediawatch would suggest that Chelsea and Mourinho proceeded with the only course of action that was appropriate. Brutal indeed.
Jose Mourinho doesn't strike Mediawatch as a man with great self-awareness at the best of times, but he surpasses even his own standards with his views on loyalty in the Daily Mirror.
"Football is a little bit like society in general terms. It seems that people now forget about some principles," said Mourinho.
"For me loyalty is fundamental, not just in football but also in life."
Mediawatch would love to hear what Iker Casillas, for one, thinks of Mourinho's idea of loyalty.
If you thought it was only in England where football takes precedence over everything else in society, you're sadly mistaken.
After Manchester City lost 2-1 to AmaZulu in front of a half-empty stadium on Thursday, South African fans were accused of showing a lack of respect for Nelson Mandela on the former president's 95th birthday.
The match was arranged as part of the Mandela Day celebrations, but according to The Daily Mail: 'Downpours in Durban on Wednesday and high winds today clearly had an impact on the attendance.'
"It's very disappointing that for a man who spent nearly his entire life behind bars I think we should have shown a bit more consideration for the anniversary," said AmaZulu coach Craig Roslee.
"But it's a great occasion and it's marked down in history that we were here, we were part of it. You can't take that away from both clubs."
So fans should have 'shown a bit more consideration' for a 'man who spent nearly his entire life behind bars' by shelling out to watch a non-event between AmaZulu and Man City? Yes, that really would have shown Mandela that the people care.
Not for the first time, Mediawatch is left scratching its head and thinking a bit of perspective is perhaps needed.
Mediawatch can't help but think that David Moyes seems like a fat kid in a sweet shop at Manchester United as he continues to marvel at the talent now available to him.
On Thursday, Moyes was in awe of the players he has at his disposal as he attended a corporate lunch in Sydney.
"It was the first time I had seen those clips (of United's title success last season) myself and I thought 'wow'," he said.
"I was very fortunate to get a great grounding at Everton. But I have now come to the biggest club in the world.
"Sir Alex has left me a winning team. I am taking over the champions of England."
Moyes remained wide-eyed on Friday, as he praised Robin van Persie's 'professionalism' after the striker returned to training:
"I got to see him this week for the first time.
"You can see his ability in the control, touch and awareness he has shown, just in the small games we have played and bits of the finishing he has done this week.
"I have been impressed by his professionalism as well.
"We have overtrained him this week to try and make sure we build up his fitness but he has never complained about a thing."
Just what was Moyes expecting? Van Persie to scream Dutch blue at him simply for asking that he runs around a bit? If Moyes continues at this rate, it won't be long until he gets the autograph book out and asks RVP to "make it out to Davey".
Age Is Just A Number
Petr Cech: "It's the same whether you are 40, 31, 45, 28 or 15. If you are good enough you play, if you are not good enough you don't play."
45? How many professional footballers do you know who are 45, Petr?
Hyperbole Of The Day
'No dream debut for Anelka as Baggies are struck down by former Man Utd man in Hannover' - The Daily Mail.
Mediawatch wonders just how long Nicolas Anelka has been dreaming about scoring in a pre-season friendly for West Brom.
Quote Of The Day
"I am surprised there are fans against the colour. Despite the financial trouble, I was willing to invest and put a lot of money into a club combined with getting into the Premier League. So we need the fans not to be negative and disruptive" - Cardiff City owner Vincent Tan continues his PR campaign.
Worst Headline Of The Day
'Roo Can Stick Your Transfer Request' - The Sun.
Non-Football Story Of The Day
'Convinced that a neighbor spoke to others about her having sex with a cat, an Oklahoma woman allegedly threatened the man with a knife, saying, "Do you wanna die?"
'Oklahoma City cops arrested Kristina Michelle Brown following her bizarre confrontation Monday afternoon with 72-year-old Elmer Morrison. The 23-year-old Brown was charged with assault and battery with a deadly weapon, a felony, and booked into jail, where she is being held in lieu of $5000 bail.
'According to an Oklahoma City Police Department report, Morrison told a cop that Brown had been standing at the fence between their houses yelling, "Come outside I know you are in there." With a small pocket knife in hand, Brown then repeatedly asked, "Do you wanna die?"
'When police questioned Brown, she explained she was upset with Morrison "because of what he did to me." When a cop asked what he did to her, she replied, "Because everyone knows." She then said, "I had sex with my cat and everyone knows."' - thesmokinggun.com.
Thanks to today's Mediawatch spotters Sean Beddow, Paul Brady and Brian Taylor. If you see anything that belongs on this page, mail us at firstname.lastname@example.org, putting 'Mediawatch' in the subject field.