It's only right that Mediawatch begins with the most heinous, reprehensible slice of 'journalism' from the weekend in which The Sun exploited a man's life-threatening illness for the sole aim of fuelling transfer speculation and subsequently website hits.
Of course, Mediawatch isn't at all surprised at how low The Sun is prepared to stoop, but the frequency and eagerness with which they discard any notion of human decency doesn't leave us feeling any less appalled. This is the biggest-selling newspaper in the country and with that comes a certain responsibility not to peddle the most despicable filth, yet The Sun, like many other publications sadly, view their readership as nothing more than click cows waiting to be milked.
Just minutes after Barcelona had announced that Tito Vilanova is stepping down due to his ongoing battle against cancer, The Sun tweeted their angle of the breaking news story.
'Tito Vilanova is set to stand down as Barcelona boss - boosting Man United's hopes of landing Cesc Fabregas,' read the tweet. And just like Brad Pitt when he received the cardboard box at the end of Seven, Mediawatch knew what horrors waited inside.
We'll start with the photo caption at the top of the page: 'TATA TITO...it's Vilan-over for Barca boss.'
This is a man's life they are talking about. It goes without saying that this is not a subject in which puns are appropriate. Who on earth thought that this was in any way acceptable?
Dipping a cautious toe into the dark mind of The Sun's self-appointed European correspondent Antony Kastrinakis is not something Mediawatch particularly wanted to do on its weekend off, but in some ways it's fascinating to observe how he shamelessly spins Vilanova's illness.
'Barcelona have been left in chaos after boss Tito Vilanova's shock resignation following another cancer setback,' writes Kastrinakis.
'It means United will be hoping to take advantage of the uncertainty that has engulfed the Catalan giants and convince Fabregas to push for a move.'
Does anyone truly believe that Fabregas would be so callous as to use his manager's 'cancer setback' as a vehicle to force a transfer? If there is such a thing as an opportunity in all of this, then it is merely an incidental consideration amid the real story of serious concerns over Vilanova's health and the terribly sad development that he has been forced to resign.
Mediawatch is not surprised that The Sun stooped so low, but that doesn't make it any less appalling.
Alan Pardew is beavering away in his search for a new striker, declaring Newcastle's interest in Lyon's Bafetimbi Gomis on Saturday: "We have expressed an interest in Gomis. We think that he's a player who has great potential. He's a French international who's played at the highest level for his club."
What has Mediawatch told you, Alan? If you're going to complain when other managers speak publicly about your players, you shouldn't really be doing the same. Unless you want to look like an arse.
Brendan Rodgers, June 22: "Pepe Reina and I went out for a meal a couple of months before the end of the season and I told him exactly what we were going to do, which was to provide real competition in that area. He was fully aware of my intention over the course of the last few months. It certainly wouldn't be a surprise to Pepe."
So presumably Reina is surprised that he's now being sent to Napoli on loan after Rodgers admitted that he's considered allowing the keeper to leave for 'a couple of months'.
"Financially it was something that we needed to look at. That would be the reason (to move Reina) as you wouldn't move on a top goalkeeper. It (the situation) reared its head over the last couple of months and I had to prepare by bringing in another keeper. Pepe is a good guy. I've a lot of time for him, and he understands what I want to do totally."
Intro from the Daily Mirror: 'Cristiano Ronaldo showed why Manchester United fans are hoping his visit to the sun-baked South Coast last night left him yearning for a permanent return to England.'
Yes, two goals against Bournemouth. That's why United fans want him back.
Mediawatch has said many times before that some journalists just aren't cut out for Twitter and we observed Rob Beasley's Twitter timeline with a wry smile on Friday night after The Sun reporter made the fatal error of believing he was the story.
'Got some big Chelsea news for you later - on the record direct from Jose!' tweeted Beasley on Friday morning.
It's possible that this 'big news' was that Josh McEachran is set to leave on loan, but after Beasley's update left Chelsea fans feeling suitably underwhelmed, he promised: 'The big news is still to follow - later!
'11.01pm uk time - if I can stay awake that is!
'It's about a certain well known striker'
However, after a change of heart - 'Y am I gonna tell u now for free on Twitter! I get paid by the paper so that's where u will c it first!!!!! Doh' - Beasley was subjected to all kinds of abuse from enraged Chelsea supporters.
There's a lesson in this somewhere.
Quote Of The Day
"All you can do is concentrate individually as a team" - Michael Dawson.
"We thought about signing Isco. We are not stupid." - Jurgen Klopp.
Childish Giggle Of The Day
"Hopefully there will be a happy ending for everyone by him staying at Liverpool" - Lucas conjures up an unpleasant image of Luis Suarez.
Worst Headline Of The Day
'Szczesny: Woj Us Now' - The Sun.
Non-Football Story Of The Day
'A PR company in Japan has hired women to paint advertisements onto their thighs.
'The women - who must be over the age of 18 - walk around Tokyo for eight hours each day as part of the new advertising campaign. PR consultant Hidenori Atsumi explained that the latest example of body advertising allows the company to capitalise on men who look at women's legs in the street.
'He said: "It's an absolutely perfect place to put an advertisement as it is what guys are eager to look at and girls are okay to expose."
'Atsumi reportedly encourages the models to wear short skirts and high socks in order to attract more attention. Adverts painted onto the women's thighs so far have included promotions for Green Day and the DVD release of comedy film Ted.
'In order to take part, the women must have more than 20 connections on social networking sites and be willing to post a picture of the advertisement painting on their thigh online.' - digitalspy.co.uk
Thanks to today's Mediawatch spotter Daniel Tilles. If you see anything that belongs on this page, mail us at firstname.lastname@example.org, putting 'Mediawatch' in the subject field.