Beckham begins Beijing role

David Beckham has arrived in Beijing to begin his role as China's first global football ambassador.

Last Updated: 21/03/13 at 17:12 Post Comment

World Cup 2014

Check out the latest outright odds on next summer's World Cup in Brazil

The former England captain, who will combine the job with playing for Paris Saint Germain, was met by a media scrum and thousands of fans at the start of his four-day visit.

Beckham will attend league matches in China and visit schools to promote the game at grassroots level.

"Thank you for an amazing welcome," the 37-year-old, speaking at one school in the capital, said. "I'm very happy to be here, I've always been welcomed with open arms.

"Football has been part of my life since I was very young so I'm very proud to be an ambassador and to help the development of the game here."

Chinese football is working to recover from a match-fixing scandal that has seen several top officials, players and referees jailed or banned.

Television viewing figures for foreign leagues far outnumber those for the tarnished domestic league, while the national side failed to qualify for next year's World Cup.

World Cup 2014

Check out the latest outright odds on next summer's World Cup in Brazil

Related News

Sky Bet

    • Retrieving latest Sky Bet odds

Most Commented

Readers' Comments

W

hy don't you call in Becks as well...and we will all have a lovely tea party!

kimosabi
United: Scholes helping out

M

ourinho is just a good-looking version of Allardyce (Fit Sam?). Clearly 19th century football isn't such a big deal after all?

Ezy_Rider
Chelsea Killed The Game Instead Of Playing It

S

tay put, Pep. Timothy Sherwood has this under control.

slowgraffiti
Guardiola plans Bayern stay

Footer 365

Premier League: Per Mertesacker backs Mesut Ozil to flourish at Arsenal

Mesut Ozil must strive for greater consistency to succeed at Arsenal, according to team-mate Per Mertesacker.

Moyes 'proud, but understands'

David Moyes has issued a statement over his Manchester United sacking - and admitted he shared the club's frustrations over his time in charge.

Premier League: Liverpool boss Brendan Rodgers says the owners are happy

Brendan Rodgers is determined to sustain Liverpool's progress following discussions with the club's owners.

Mail Box

Of Course People Remember How You Won

Some have said that it doesn't matter how Chelsea played as long as they won, but is that true? Plus, we've found the one chap who enjoyed Tuesday's game...

Chelsea Got A Result, What's The Problem?

There is plenty of 'that's 90 minutes I'll never get back' sentiment about Chelsea's 'performance' in Madrid, but at least one person thinks they did what was required...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property