Derby to re-name Pride Park

Derby will re-name Pride Park from next month, with their ground becoming known as the iPro Stadium.

Last Updated: 14/11/13 at 09:37 Post Comment

Pride Park to become the 'iPro Stadium'

Pride Park to become the 'iPro Stadium'

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Derby have agreed a 10-year deal with the sports drink company worth £7million to the club.

The deal is believed to be one of the biggest independent deals by a club in Football League history.

Derby will play their first game at the newly-named stadium when they take on Blackpool in the Sky Bet Championship live on Sky Sports on Saturday 7th December.

The Rams' president and chief executive, Sam Rush, said: "To ensure that Derby County remains as competitive as possible we need to explore all forms of revenue generation.

"Stadium naming rights is a key asset for the club and we are delighted that we have been able to reach an agreement with iPro.

"iPro is a challenger brand that is looking to gain significant market share and we believe that the partnership works well for both parties.

"This agreement, which we believe to be ground-breaking, is the culmination of a huge amount of work from all parties."

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onfirmed. Nick Miller is a douche bag. Lazy, incoherent rant is what this article should be titled. And for the editor to have the temerity to pass this as acceptable writing is shocking. Ah well, anything for clicks right? You got mine. Well done. Your mother must be proud.

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