Man Utd secure adidas kit deal

Manchester United have agreed a deal with adidas worth a minimum of £750million over 10 years from the 2015-16 season.

Last Updated: 16/07/14 at 14:43 Post Comment

Man United: New kit deal is a huge boost for the Old Trafford team

Man United: New kit deal is a huge boost for the Old Trafford team

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

The news will be a welcome boost for the Old Trafford club whose performances on the pitch last season were hugely disappointing but they can now look forward to fresh investment with the new contract doubling the income from previous kit suppliers Nike.

The announcement comes a day after the German firm, a FIFA World Cup sponsor, provided the kits for Germany and Argentina in the 2014 World Cup final.

A club statement on Monday read: "Manchester United plc has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750m, subject to certain adjustments, beginning with the 2015/2016 campaign."

Sportswear giants Nike announced on July 9 they had decided not to continue their relationship with United, claiming the Premier League side were demanding too much money.

Last week's statement from Nike, who are set to begin their final season of sponsorship with United, read: "Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season.

"Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders. We look forward to a successful final season with the club."

Nike's original deal was worth £303m, with extra income from a profit share agreement from merchandise sold worldwide.

Sponsorship expert Tim Crow admitted it was an investment, not without risk. 

He told Sky Sports News: "United is a trophy asset worldwide. This is an important deal because adidas are battling Nike and they can use this for better distribution deals. 

"But Nike have taken a calculated risk. They've been there for 12 years and they know the numbers. United have a huge fan base worldwide who won't desert them over night. One season out of the European limelight won't matter but it was certainly a factor for Nike. This is a leap fof faith for adidas."

On July 7, United unveiled their new home kit for the 2014-15 season - which will be the last designed by Nike and the first to bear the logo of new sponsor Chevrolet.

United announced they would be entering a seven-year agreement - worth a reported £53million per season - with the US car giant from this summer back in 2012.

Incoming manager Louis van Gaal, who helped steer the Netherlands to third place in the World Cup at the weekend, will head to the United States to pick up the reins for the first time as United begin their overseas tour on Friday July 18.

TEAMtalk Facebook Fan Page

The TEAMtalk fan page is a great place to meet like minded people, have football related discussions and make new friends.

Related News

Most Commented

Readers' Comments

I

m only commenting on this (I don't care about Liverpool) because F365's twitter said I had call Matt Stanger a tw*t (which I don't agree with anyway) but I just wanted to be the first. Am I the first?

tk421
Trial And Error Rather Than Transition

S

unday, Sunday. Will there be a fan of either team, who if they are winning after 80 mins, won't still be nervous? This could be anything from 0-0 to 5-5, and no one would bat an eye.

megabrow (cufc)
A Season Of Continuous False Dawns

T

his year I am getting F365 a whack-a-mole game but with Brendan instead of the mole (Like the one with JD on Scrubs) and every time he pops up he says something. Outstanding Whack!, Character Whack!, Magnificent Whack!, Wonderful Composure Whack, Whack f**king Whack. Hours of fun.

hump3.
Trial And Error Rather Than Transition

Footer 365

Premier League: Joe Hart agrees long-term contract with Manchester City

Joe Hart has signed a new long-term contract which keeps him at Manchester City until the end of the 2018-19 season.

Premier League: Aston Villa boss Paul Lambert says Manchester United can still win title

Aston Villa boss Paul Lambert believes Saturday's opponents Manchester United can still win the Barclays Premier League.

Premier League: Manuel Pellegrini confident James Milner will sign new deal at Manchester City

Manchester City manager Manuel Pellegrini is confident James Milner will soon sign a new contract with the club.

Mail Box

More Players In The Wrong Bloody Shirt

Plus Cristiano Ronaldo, who looks 'heart-breakingly well-suited to a Real Madrid shirt' according to one United fan. Plus, words from the good doctor and plenty more...

Players Plainly Wearing The Wrong Strip...

There are some players who just look plain daft in whatever shirt they're wearing. Like Cesc and Robin. It's a cracking mailbox with a load of different themes...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property