Man Utd secure adidas kit deal

Manchester United have agreed a deal with adidas worth a minimum of £750million over 10 years from the 2015-16 season.

Last Updated: 16/07/14 at 14:43 Post Comment

Man United: New kit deal is a huge boost for the Old Trafford team

Man United: New kit deal is a huge boost for the Old Trafford team

The news will be a welcome boost for the Old Trafford club whose performances on the pitch last season were hugely disappointing but they can now look forward to fresh investment with the new contract doubling the income from previous kit suppliers Nike.

The announcement comes a day after the German firm, a FIFA World Cup sponsor, provided the kits for Germany and Argentina in the 2014 World Cup final.

A club statement on Monday read: "Manchester United plc has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750m, subject to certain adjustments, beginning with the 2015/2016 campaign."

Sportswear giants Nike announced on July 9 they had decided not to continue their relationship with United, claiming the Premier League side were demanding too much money.

Last week's statement from Nike, who are set to begin their final season of sponsorship with United, read: "Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season.

"Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders. We look forward to a successful final season with the club."

Nike's original deal was worth £303m, with extra income from a profit share agreement from merchandise sold worldwide.

Sponsorship expert Tim Crow admitted it was an investment, not without risk. 

He told Sky Sports News: "United is a trophy asset worldwide. This is an important deal because adidas are battling Nike and they can use this for better distribution deals. 

"But Nike have taken a calculated risk. They've been there for 12 years and they know the numbers. United have a huge fan base worldwide who won't desert them over night. One season out of the European limelight won't matter but it was certainly a factor for Nike. This is a leap fof faith for adidas."

On July 7, United unveiled their new home kit for the 2014-15 season - which will be the last designed by Nike and the first to bear the logo of new sponsor Chevrolet.

United announced they would be entering a seven-year agreement - worth a reported £53million per season - with the US car giant from this summer back in 2012.

Incoming manager Louis van Gaal, who helped steer the Netherlands to third place in the World Cup at the weekend, will head to the United States to pick up the reins for the first time as United begin their overseas tour on Friday July 18.

Yeah, that'll do nicely. Guess they're feeling pretty flush after the World Cup and see a few successful years ahead with our new manager. Get Vidal in asap now, and let's get things back on track.
- badwolf

TEAMtalk Facebook Fan Page

The TEAMtalk fan page is a great place to meet like minded people, have football related discussions and make new friends.

Related News

Most Commented

Readers' Comments

T

heyremind me of Utd's treble winning side. Swashbuckling and risk prone. We ha Jaap Stam to paper over the cracks at the back though. Not sure they have their Jaap yet.

HarryBoulton
New Striker Not Liverpool's Priority...

A

lexis Sanchez; too good for Liverpool, Stevie. :)

pires
Suarez 'too good for Arsenal'

T

he solution is to not feel sorry for any of Jabba, Gold or Sullivan. They're all deeply unpleasant and all deserve each other. If only West Ham would sign Barton and Suarez then no one would ever need to despise any other club.

spuzzell
The Strange Idea Of Sympathy For Big Sam

Footer 365

Barcelona’s new head coach Luis Enrique has paid tribute to Sir Bobby Robson

Luis Enrique has paid tribute to Sir Bobby Robson on the fifth anniversary of the former England manager’s death.

Transfer news: Jose Mourinho confirms Fernando Torres will stay at Chelsea

Chelsea manager Jose Mourinho has told Sky Sports News Fernando Torres will not be sold during this transfer window.

Transfer news: Liverpool manager Brendan Rodgers targets further signings

Liverpool boss Brendan Rodgers is hoping to further strengthen his squad ahead of the transfer deadline on September 1.

Mail Box

Sterling Stuff And Other Friendly Thoughts

We have one reader reaching conclusions from last night's friendly while we have others discussing Romelu Lukaku's move to Everton. Oh and some swearing...

Divock Origi Is Like Connor Sammon (Sort Of)

One Mailboxer inserts his tongue into cheek to offer his thoughts on Liverpool's newest signing. Plus thoughts on league-owned clubs, badges, and swearing...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property