Paul Lambert believes Aston Villa's stature as a "huge club" means he will have no problems attracting new players during the January transfer window.
Villa enter the New Year only a single point above the Barclays Premier League relegation zone after losing three successive games and conceding 15 goals in the process.
Lambert spent nearly £23 million last summer on revamping the squad and club owner Randy Lerner will invest further money next month while players could be off-loaded as well to bolster funds.
But Lambert believes Villa's precarious plight will not put players off joining the midlands club who visit Swansea today.
When asked if he is concerned about attracting new experienced signings, Lambert said: "No, I don't because I think it is not just Aston Villa that are in a fight.
"There are a right few others and in the second half of the season, as Roberto Martinez (Wigan manager) said, you have to have patience and don't panic.
"That is important. It is not just Aston Villa in a fight.
"Can I sell the club and its young players to an experienced player? I don't see that is a problem. The football club on its own will attract that as well.
"It is pretty easy to sell the club, the stature it has got. You don't need to be Einstein to try to sell this club. It is a huge huge club."
Lambert admits he is not a massive fan of the January transfer window where the accent is often on panic buying.
He said: "I think any football manager always has an idea of what they want and try to do, but I think everybody says that January is an absolute nightmare of a month.
"People can panic, prices are inflated, people don't want to sell, so it is a tough one."
Lambert is under no imminent pressure for his own job, with Lerner aware rebuilding the squad is a long-term project, but he accepts it is a results driven business.
He said: "Do I have the patience of the chairman? You would certainly like to think so. I can't influence anything like that.
"I can only work with what I have, and that is the same for any manager. You try to do your job the best you can.
"But I sense that there is a togetherness when I speak to him. As I said before, I have a good relationship with the chairman but football is a results business."