West Ham held a ceremony on Sunday outside Upton Park to mark the 20th anniversary of the death of Bobby Moore, as Football Association chairman David Bernstein admitted more could have been done for the former England captain after he retired.
Moore, the ex-Hammers defender and England skipper in their triumphant 1966 World Cup campaign, was awarded an OBE but was never given a role within the FA.
The FA had not previously stated in public its regret over its treatment of Moore.
But writing in a column for today's Sunday Times, 20 years to the day since Moore died from cancer, Bernstein said they should have utilised his expertise.
"Bobby was the man who led England to our ultimate moment of football glory. He remains an eternal credit to his family, friends and everyone involved with West Ham United," Bernstein wrote.
"I am aware the Football Association has been criticised over its treatment of Bobby once he retired from football.
"It saddened me that this is the case and while I am not privy to exactly what happened at the time, it is clear to me the organisation could have done more.
"If Bobby were alive today I am sure we would have asked him to be the chief ambassador for the Football Association in its 150th year.
"He was simply one of the nation's greatest ever footballers."
West Ham supporters turned out in numbers this morning to pay their respects to Moore at a wreath-laying service by the statue of him and fellow World Cup-winners Sir Geoff Hurst, Martin Peters and Ray Wilson.
Hammers joint-chairman David Gold, who was joined by Peters, Moore's daughter Roberta and granddaughters Poppy and Ava, told whufc.com: "It was a lovely service and it is an honour for us all to remember Bobby today.
"He was our England World Cup-winning captain, but also more personally for us all here at West Ham, a legend at our club and always will be.
"It was great to see so many West Ham fans turn out in what was bitterly cold weather, but they wanted to pay their respects to a man who we hold very dear at this club.
"Bobby will continue to be remembered at our club. There were many fans here today who are too young to remember him or didn't see him play.
"I was one of those fans who did see him play and have, like many others, my own special memories of Bobby.
"Greats are almost immortal and he is one of those greats. I am quite sure that Bobby will be continued to be remembered for another century and more."
West Ham have asked fans heading to tomorrow night's Barclays Premier League home clash with Tottenham to take their seats at the ground early, with tributes from current and former Hammers players set to be screened before the game.
The Hammers will be playing in specially-embroidered shirts and several of Moore's contemporaries have been invited to attend as special guests of the club, including Peters, Hurst and Sir Trevor Brooking.
There will be a minute's applause to remember Moore and supporters will also be invited to take part in displaying a special mosaic depicting his number six shirt, which was retired in August 2008 to mark the 50th anniversary of his West Ham debut.
Activities are also planned to raise money for the Bobby Moore Fund, the charity founded in his memory, while Moore's grandchildren Poppy, Ava and Freddie will lead the teams out.
Gold said: "All of this is simply our way of paying our respects to such an iconic footballer and man.
"One of the nicest men, who had personality, charm and modesty and is a legend in the game.
"Tomorrow's game will have it all for Bobby - as well as all the tributes, a bustling London derby with a full crowd behind the team. I think it is just fitting for him."
Moore, whose clubs after he left West Ham in 1974 included Fulham, won 108 caps during his England career.
After he retired from playing in 1978 he took up managerial roles at Oxford, Eastern AA in Hong Kong and Southend.