Beckham begins Beijing role

David Beckham has arrived in Beijing to begin his role as China's first global football ambassador.

Last Updated: 20/03/13 at 08:13 Post Comment

David Beckham: Will combine new role with playing for Carlo Ancelotti's PSG

David Beckham: Will combine new role with playing for Carlo Ancelotti's PSG

The former England captain, who will combine the job with playing for Paris Saint Germain, was met by a media scrum and thousands of fans at the start of his four-day visit.

Beckham will attend league matches in China and visit schools to promote the game at grassroots level.

The 37-year-old said earlier this month that he was "excited by the prospect of promoting the world's greatest game to Chinese sports fans".

Chinese football is working to recover from a match-fixing scandal that has seen several top officials, players and referees jailed or banned.

Television viewing figures for foreign leagues far outnumber those for the tarnished domestic league, while the national side failed to qualify for next year's World Cup.


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e made his power play to try and get Sheikhy to raise his wages or trade him to PSG. PSG were probably not interested and he is stuck with no cake and no vacation. @Jay_D> Surely you jest about FFP being real, right? All Platini is doing is making billionaries pay measly fines, so he and his cronies can get rich. If a fool can pay 50 mil for David Luiz, he will happily pay some fine to UEFA. FFP has failed as for it to succeed UEFA had to take it...

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