Sullivan wants to buy better

West Ham co-chairman David Sullivan plans to invest in their squad after the club were awarded the Olympic Stadium.

Last Updated: 23/03/13 at 12:48 Post Comment

David Sullivan (left): West Ham co-chairman keen to 'buy better' in the

David Sullivan (left): West Ham co-chairman keen to 'buy better' in the

West Ham co-chairman David Sullivan plans to invest in the transfer market after the Premier League club were named as anchor tenants of the Olympic Stadium.

The Hammers are scheduled to move into the iconic venue for the start of the 2016/17 season once further redevelopment work as taken place to turn it into a 54,000 capacity football arena.

Sullivan believes securing UEFA Champions League football is a realistic target for the East London outfit, but admits they will always struggle to compete with the riches available to Manchester City and Chelsea.

He said: "We realise we have to buy better, spend more money. It's a gradual process. It'll take time to build the team. Hands on hearts it is very hard to compete with the likes of Chelsea and Manchester City, who have external benefactors.

"It is hard to compete with the guy who owns Abu Dhabi and doesn't pay any tax. It is difficult to compete with Roman Abramovich, who owns half of Russia.

"Manchester United is a very special club. It is hard to match those three but over time we hope to close the gap. Our ambition is still to finish third or fourth in the table.

"We put £32m in last year. As David Gold says though 'I have 150 shops not 150 oil wells'. I didn't earn £16m last year, so I am now spending my savings."

Sullivan claims he is set to hold talks to bring in a player who would be 'the biggest signing in our history' and believes that in the coming years the club will be able to spend more on new faces.

He added: "For a club of our size we spend big money. If we spend £12-14m on a player this summer, in three years we may spend £30-40m. We have a number of targets but it's about spending wisely.

"Often you need a bit of luck. I'm seeing someone on Monday, funnily enough, that if it comes off will be the biggest signing in our history. We lack goals in the team, we have got to sign a top-class striker.

"West Ham is a community club, you have to remember that. It's not all about winning with West Ham. It is about giving back, about getting people in at affordable prices and playing the right way.

"It's a difficult balance but we hope season by season it'll get better. But really it's about who spends most on wages and transfer fees and it is hard to buck that trend for more than one or two seasons."


Click here for completely free £10 bet with Sky Bet & £5 free every week


Related News

Most Commented

Readers' Comments

P

resumably, Diaby is in this team but receiving treatment

lee
The Pre-Season 'Is He Still There?' XI

A

deadwood 11 and not an arsenal player listed. Heady days.

EssexGooner
The Pre-Season 'Is He Still There?' XI

W

ithout doing any research I would have to say that Richard Wright is the singular most successful ex Ipswich Town player I know. Yes, thats what the kaleidoscopic whirlwind of highs and lows feels like supporting the Tractor Boys. In other exciting news I saw two, count them, TWO squirrels today. What a start to August.

hump3.
The Pre-Season 'Is He Still There?' XI

Footer 365

Premier League: Jordan Henderson looking to raise game for Liverpool and England

Jordan Henderson is aware that he needs to 'step up' for Liverpool and England following the departures of key men.

Transfer news: Manchester City hoping to complete squad with centre-half

Manchester City are planning one more summer deal, with only a centre-back required to complete their squad.

Premier League: Paul Lambert delighted to have Roy Keane at Aston Villa

Paul Lambert is enjoying working alongside Roy Keane, a man he sees becoming a key figure at Aston Villa.

Mail Box

How Can Tim Sherwood Be Out Of Work?

Don't peple know his PPG was THE BEST EVER FOR A SPURS MANAGER? We also have mails on Luis Suarez, the new fashion for 3-5-2 and more...

Plenty Of Reasons Why Lukaku's Worth It

The mailbox defends Everton's enormous outlay on Romelu Lukaku, while we also have mails on Spurs and Suarez. Oh, and worrying about the new magic spray...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property