Charles Green insists he stands by his assertion that Rangers must win more than the league title to have a successful season.
Speaking prior to last Saturday's League Cup defeat to Forfar, the new Ibrox consultant said boss Ally McCoist would have to add a cup to the championship to consider it a worthy campaign.
The remarks drew condemnation from McCoist who claimed the former Ibrox chief executive was an 'embarrassment'.
However, when asked if he stood by his comments despite the reaction they had drawn from the Rangers manager, Green said: "Of course I do."
Speaking exclusively to Sky Sports News, he said: "I have never made statements to do favours for Charles Green.
"The whole world knows that Ally and I wouldn't be going on holiday together.
"I was chief executive and he was manager. We both did our jobs. It wasn't a great relationship and everyone knew it.
"But I was asked at the weekend what I thought, and I was very, very clear on what's expected of Ally and what the fans expect.
"And let's be clear about where we are. This club has the second biggest wage bill in Scotland. It has the biggest history and reputation in Scotland and the fans quite rightly expect better than what they saw last year.
"And what I said I stand by it. He has to win the league and a cup otherwise they are not getting value for money.
"I didn't say it to put pressure on Ally and I didn't say it to put pressure on the players. I said it because that's what I believe. Anything less than that is not up to the standards here.
"People say 'you put Ally under pressure'. I'll tell you what pressure is. Craig Mather (Rangers chief executive) is under pressure.
"He put £1m into this club then he gets his name put on the list that he's going to be dismissed. Now that's pressure."