Luis Suarez is Sky Bet's 11/4 favourite for the Premier League Golden Boot after his hat-trick helped Liverpool to a 4-1 victory over West Brom on Saturday.
The Uruguayan took his tally for the season to six, two behind strike partner Daniel Sturridge after he too found the net in what was an impressive display from the Reds.
Suarez now heads the betting, despite 5/1 chance Robin van Persie scoring in Manchester United's come-from-behind 3-2 win against Stoke.
The 13/2 about Sturridge puts the Liverpool forward as Sky Bet's joint third favourite with Manchester City's Sergio Aguero - alongside Suarez on six goals.
Although the market centres around these four players, both Olivier Giroud and Romelu Lukaku continued their fine runs of form and can now be backed at 10/1 and 12/1 respectively.
There was little change to Sky Bet's title betting with Arsenal 9/2 and Liverpool still just in front of United, with the pair 7/1 and 9/1 respectively.
At the other end of the table, Cardiff are 9/4 for relegation after their 0-0 draw with 11/4 chances Norwich. That market continues to be headed by Crystal Palace at 1/12, with Sunderland the only other side trading at odds-on.
Fulham are 3/1 for the drop after they produced a lifeless display at Southampton, who ran out convincing 2-0 winners.
Saints are now just 18/1 for a top-four finish.
It was a result which piled further pressure on Martin Jol, who Sky Bet make 2/1 favourite to be the next Premier League manager out of a job.