Zoopla to end Baggies sponsorship

Zoopla is to end its sponsorship of West Brom in the wake of the controversy surrounding Nicolas Anelka's 'quenelle' gesture.

Last Updated: 20/01/14 at 17:00 Post Comment

The property website has announced it will not seek to continue backing the club after this season.

Zoopla was unhappy at the continuing presence of Anelka in the team while his actions were investigated by the Football Association.

It was also claimed that Zoopla had requested Anelka play in an unbranded shirt during the Baggies' Barclays Premier League game against Everton on Monday night.

There has been no confirmation of that but the company, which is co-owned by Jewish businessman Alex Chesterton, is to end its support after its obligations for this season end.

A statement from the company read: "Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season."

Lawrence Hall, head of communications for Zoopla, said: "Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities.

"In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season."

The FA launched an investigation after Anelka sparked controversy by performing the quenelle gesture as he celebrated scoring at West Ham on December 28.

The gesture, which has caused outrage in Anelka's native France, has been declared by some to be anti-Semitic or racist.

Anelka denied he was being anti-Semitic or racist and said he did it in support of his friend Dieudonne M'Bala M'Bala, a controversial anti-establishment comedian.

Since beginning its investigation, the FA has made no comment other than to state an independent expert has been used during its probe.

The governing body has faced criticism for the length of time its investigation has taken but it had pledged to be thorough.

It is thought there could be an outcome this week, with the possibility Anelka, 34, could face a ban.


New Sky Bet customers: Free matched bet up to £30


Related News

Most Commented

Readers' Comments

I

f Klopp is available and willing to go there, they have to sign him up. Far better manager than Rodgers. The reason Liverpool fail in so many big games is the inflexible nature of their manager and his inability to find strikers who fit into his inflexible style of play. A feature of nearly every game that the team comes up short is the way the opposition midfield appears to overpower them. It's too easy.

Gab1965
Make Way For A Proper Genius, Brendan

B

est player award should not go to a player who's second best at all the importent categories (i.e goals, assists etc) just because his team is at the top. If you are not first you are last; if you're second you are the first loser ( looking at you Hazard). David De Gea for POTY.

mrbigstuff
Chelsea Not Worthy? Oh Please Stop It...

Y

ou can win five in a row or lose five in a row... Or in Carver's case you can win one in a row or lose five in a row.

black_waltz
Carver: I'm up to the job

Footer 365

Tom Cleverley credits Tim Sherwood for turning around Villa's fortunes

Tom Cleverley says Aston Villa have been transformed by Tim Sherwood's attacking mentality.

Tottenham move perfect for me, says Dele Alli

Dele Alli is looking forward to getting his Tottenham career started and feels it will be good for him to work under Mauricio Pochettino.

Robin van Persie plays first game in nine weeks for Man Utd

Manchester United striker Robin van Persie got an hour's play under his belt on Monday in his first game since February.

Mail Box

Klopp Over Rodgers? Not On Your Nelly

Liverpool fans have short memories and should give Rodgers more time, while Jose's tactics and claims are getting many more in a stew. It's the afternoon Mailbox...

Thank You And Goodbye, Mr Rodgers

The genius of Tactics Tim, time is up for Rodgers, the curious case of Eric Lamela, and the flaws of tactical voting - today's Mailbox is bursting at the seams...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company