Zoopla to end Baggies sponsorship

Zoopla is to end its sponsorship of West Brom in the wake of the controversy surrounding Nicolas Anelka's 'quenelle' gesture.

Last Updated: 20/01/14 at 17:00 Post Comment

The property website has announced it will not seek to continue backing the club after this season.

Zoopla was unhappy at the continuing presence of Anelka in the team while his actions were investigated by the Football Association.

It was also claimed that Zoopla had requested Anelka play in an unbranded shirt during the Baggies' Barclays Premier League game against Everton on Monday night.

There has been no confirmation of that but the company, which is co-owned by Jewish businessman Alex Chesterton, is to end its support after its obligations for this season end.

A statement from the company read: "Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season."

Lawrence Hall, head of communications for Zoopla, said: "Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities.

"In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season."

The FA launched an investigation after Anelka sparked controversy by performing the quenelle gesture as he celebrated scoring at West Ham on December 28.

The gesture, which has caused outrage in Anelka's native France, has been declared by some to be anti-Semitic or racist.

Anelka denied he was being anti-Semitic or racist and said he did it in support of his friend Dieudonne M'Bala M'Bala, a controversial anti-establishment comedian.

Since beginning its investigation, the FA has made no comment other than to state an independent expert has been used during its probe.

The governing body has faced criticism for the length of time its investigation has taken but it had pledged to be thorough.

It is thought there could be an outcome this week, with the possibility Anelka, 34, could face a ban.


New Sky Bet customers: Free matched bet up to £30


Related News

Most Commented

Readers' Comments

I

think Finnegans Wake would have been a better reference point than Ulysses. Far more rambling and incomprehensible.

debra2927
Football People On TV: Garth Crooks

I

f I recall correctly, Degsy predicted a 100/1 shot correctly the week after his 150/1 Blackpool 4 - 3 Bolton call. I stuck a fiver on it as an idle bet. Paid for a stag do in Munich. Heady days...

baldini
Backing Hull To Beat United 2-1...

R

odgers prefers Joe Allen to Lucas? If this is true then I'm setting aside a fortnight to finally learn the rules of American Football and I'll give up on real football.

godzilla
The Jammy Gossip

Footer 365

Raheem Sterling would interest Manchester City – Sky sources

Manchester City would be interested in signing Raheem Sterling if he were to become available, according to Sky sources.

Alan Pardew not sure Crystal Palace can match fine season in 2015-16

Alan Pardew says it is going to be difficult to repeat Crystal Palace's sensational second half of the season when the 2015-16 campaign starts.

Tim Sherwood expects Christian Benteke to remain Aston Villa player

Tim Sherwood is convinced Christian Benteke wants to stay at Aston Villa, although he has not broached the subject with him.

Mail Box

Only One Real Manager Of The Year

Winning the Premier League with the best squad in the Premier League is only par; Ronald Koeman did a whole lot better. Plus, the last word on Raheem and...

Don't Slate Sterling For Ambition...

Raheem Sterling deserves credit for his desire to quit Liverpool, according to one mailboxer. Also: why football should not be compared to business and Degsy's latest spot of bother...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company