Zoopla to end Baggies sponsorship

Zoopla is to end its sponsorship of West Brom in the wake of the controversy surrounding Nicolas Anelka's 'quenelle' gesture.

Last Updated: 20/01/14 at 17:00 Post Comment

The property website has announced it will not seek to continue backing the club after this season.

Zoopla was unhappy at the continuing presence of Anelka in the team while his actions were investigated by the Football Association.

It was also claimed that Zoopla had requested Anelka play in an unbranded shirt during the Baggies' Barclays Premier League game against Everton on Monday night.

There has been no confirmation of that but the company, which is co-owned by Jewish businessman Alex Chesterton, is to end its support after its obligations for this season end.

A statement from the company read: "Zoopla has been reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season."

Lawrence Hall, head of communications for Zoopla, said: "Through our sponsorship of West Bromwich Albion we are pleased to have supported the local community and charities.

"In recent weeks, however, we have decided to re-evaluate this sponsorship and as a result we will focus our attention on other marketing activities from the end of the season."

The FA launched an investigation after Anelka sparked controversy by performing the quenelle gesture as he celebrated scoring at West Ham on December 28.

The gesture, which has caused outrage in Anelka's native France, has been declared by some to be anti-Semitic or racist.

Anelka denied he was being anti-Semitic or racist and said he did it in support of his friend Dieudonne M'Bala M'Bala, a controversial anti-establishment comedian.

Since beginning its investigation, the FA has made no comment other than to state an independent expert has been used during its probe.

The governing body has faced criticism for the length of time its investigation has taken but it had pledged to be thorough.

It is thought there could be an outcome this week, with the possibility Anelka, 34, could face a ban.


New Sky Bet customers: Free matched bet up to £30


Related News

Most Commented

Readers' Comments

D

on't go to England at your age, you'll either be mugged or not appreciated. Or made to lump the ball long to a bloke who looks like a mascot.

megabrow (cufc)
Beckenbauer warns Schweinsteiger

F

rom the headline I presumed he meant boots, pants, jim-jams, toothbrush and paste, passport, tickets, premier inn long-term package, Scouse-English-Portuguese-German dictionary, 'How to be a 9 and 3/4' by B. Rodgers, few dozen tins of food and Evian because you can never be sure about the local food/water...

KevinBoatang
Firmino has 'everything' for PL - Willian

H

e looked like he was playing with a plastic pound shop ball in the wind against Juve, his passing was so bad.

paddy7s
Sergio Ramos: Exactly What United Need

Footer 365

Guardiola will let Schweini decide future

Bayern Munich boss Pep Guardiola has told Manchester United target Bastian Schweinsteiger he can make up his own mind on his future.

Dean Hammond signs new deal with Leicester City

Leicester midfielder Dean Hammond has signed a new contract with the club after his previous deal expired.

Giggs urges youngsters to impress

Manchester United assistant manager Ryan Giggs has urged the club's youngsters to seize their chance to impress boss Louis van Gaal.

Mail Box

Nani's Failure Still Leaves A Sour Taste

It's a decent afternoon Mailbox, with thoughts on Paulinho, Nani, the future of women's football and yet more of your annoyances. These will be the last of them...

Media Must Maintain Women's Momentum

England being English was tough luck but the media must build on the increased interest in the women's game. Also, mails on Turan, United aiming too high and BAPs...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company