Ayre: Reds won't pay over the odds

Managing director Ian Ayre insists Liverpool will not pay over the odds on inflated transfer fees.

Last Updated: 27/01/14 at 16:52 Post Comment

Ian Ayre: 'We will always compete'

Ian Ayre: 'We will always compete'

Managing director Ian Ayre insists Liverpool will not pay over the odds on inflated transfer fees but claims they can compete when the right player is available.

Last week Egypt international Mohamed Salah, tracked for several months by the Reds and considered their primary January target, opted for a move to Chelsea after the Stamford Bridge side reportedly offered more money both in terms of transfer fee and wages.

"We haven't been held back from completing a deal, the player has decided he doesn't want to come to Liverpool," said the managing director as he announced a deal with Garuda Indonesia, who two years ago became the club's global official airline, as their first official training kit sponsor.

"We will always compete and know the value of a player and how far we are prepared to go.

"That is something myself and the people involved in that discuss regularly and we won't over pay but when the right player is available and wants to be at Liverpool they will be here and our success previously shows that.

"There is no one not here because we didn't do what we needed to do.

"We will win some and lose some, that is the case in every transfer window."

The deal with Garuda is the fourth signed by Liverpool this month, with big names like Vauxhall and Dunkin' Donuts already signed up.

Ayre argued commercially they were at the top of the game and hoped with Champions League football and a revamped stadium they would be even closer to matching their big-spending rivals.

"I am not talking about the value but it (the new deal) is competitive, it is important and it is a very large contribution (to Liverpool's commercial revenue)," he added.

"The club is in a very good place. For those of us with good memories we know we had nearly £300million of debt three and a bit years ago and we've worked hard to chip away at that.

"The club is sustainable and in a position to invest in the transfer market."

Ayre spoke positively about plans to revamp Anfield.

He said: "There are two or three hurdles; the main one is property (houses surrounding the ground) and we are making huge strides on that and hope to be able to close that out reasonably soon and then it is planning and construction.

"What we don't want to do is promise something we can't deliver so we will hold all our cards until we can deliver something."


New Sky Bet customers: Free matched bet up to £30


Related News

Most Commented

Readers' Comments

E

ven if United were to sign CR7 & Messi to play upfront, the fact remains Fletcher and Cleverly are playing in midfield. That's where the problem is. Fletcher is too slow with an awful pass, while Cleverly is simply rubbish

mrunited4life
Di Maria - A Signing of Necessity, or Opportunity?

T

hese days, these days, you can't say something racist without somebody saying that you're a racist.

tk421
'Wrong' Views Not Silenced By Shouting...

D

rop Rooney (he's so disappointing, overrated and overpaid), and play Di Maria and RVP upfront, much like the set up at the Netherlands team with Roben and RVP...

eric bush3
Di Maria - A Signing of Necessity, or Opportunity?

Footer 365

Premier League: Marcos Rojo took Juan Sebastian Veron's advice about Manchester United

Marcos Rojo says he spoke with fellow Argentinian, Juan Sebastian Veron, before deciding to sign for Manchester United.

Sky Bet League 1: Darren Ferguson, Graham Alexander, Steve Cotterill and Paul Cook up for award

Darren Ferguson, Graham Alexander, Steve Cotterill and Paul Cook are the nominees for the Manager of the Month award.

England name team to face Norway and John Stones will start

John Stones has been named in England’s starting line-up for Wednesday night’s friendly against Norway.

Mail Box

Reasons To Feel Positive At Spurs...

They didn't complete any big deals on deadline day, but that doesn't mean Spurs fans should be down about their hopes this season. Plus, United fans say farewelbz...

Danny Welbeck - Yes, No And Maybe

And understandably busy Mailbox with the instant reactions with those happy and sad on their club's transfer dealings. On Welbeck, Arsenal, United, Spurs and loans...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property