Wembley dials up EE deal

A new multi-million pound partnership deal has been agreed between Wembley Stadium and communications giant EE.

Last Updated: 26/02/14 at 10:35 Post Comment

Wembley: Landmark partner deal with EE

Wembley: Landmark partner deal with EE

A new multi-million pound partnership deal has been agreed between Wembley Stadium and communications giant EE - but the famous venue's name will remain.

The six-year agreement is not a naming rights deal, but is the first time Wembley has signed a lead partner. It begins immediately, ahead of the Capital One Cup final on Sunday.

There had been reports last year that the Football Association-owned stadium was pursuing a naming rights deal, but a statement stressed: "The world-renowned name of the stadium will remain."

The deal will see 'technology road map' making enhanced 4G coverage, super-fast wi-fi and mobile payment solutions made available to fans who go to the venue.

Wembley chairman Melvin Benn said: "Wembley Stadium marked its 90th anniversary in 2013 and this partnership shows that we're looking to the future and ensuring that we fulfil our ambition to offer inspiring memories, whilst bringing innovation to the stadium at a much faster rate and providing services that are at the forefront of consumer engagement and technology.

"As stadia around the world become increasingly more technologically advanced, EE is the perfect partner to assist us in fulfilling that goal, giving event owners and their fans the best possible and unforgettable shared experiences."


New Sky Bet customers: Free matched bet up to £30


Related News

Most Commented

Readers' Comments

M

aybe Hull charged the Liverpool fans more because their massive sense of entitlement takes up more room? Badum tish.

sailingmagpie
Everton team subsidise awayday

T

he John Carver Experiment sounds like the worst jazz fusion band of all time. Which is saying something.

sailingmagpie
The John Carver Experiment: The Next Episode

T

ime to play Liverpool players in their natural positions? I agree, but surely the subs' bench isn't big enough for all of them?

balls-to-monty
The John Carver Experiment: The Next Episode

Footer 365

Serie A round-up: Roma up to second, Milan receive fastest red card

Roma moved up to second in the table after Lazio were held by Atalanta, while AC Milan played 89 minutes with 10 men.

Ligue 1 round-up: Monaco hammer Toulouse, PSG go top, Lens relegated

Monaco hammered Toulouse to stay third, while PSG regained top spot and Lens' relegation was confirmed.

La Liga round-up: Valencia tighten grip on fourth, Malaga's poor run continues

Valencia eased their way to a 3-1 win at home to Eibar to tighten their grip on the fourth Champions League spot.

Mail Box

Shouldn't We Give Players Time?

Do we really want to throw out the baby with the bathwater every single summer? We also have a Man United fan who wants massive investment. And more...

Liverpool: No Greater Than Aston Villa

It's fair to say that Raúl H. Garcia from the morning mailbox has got something of a kicking on Thursday afternoon. Oh and the Neviller is wrong for once...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company