Former professional footballer Dale Tempest is now a bookie public relations man - he's very much got his finger on the pulse of the markets as both a punter and an oddsmaker.
Fulham, Huddersfield and Colchester were among his clubs during a 16-year career so he knows exactly how the game is played.
These days in his role at Sky Bet - you may have seen him on Sky Sports News - he's looking at things from a different perspective.
His regular Friday column explores the mindset of the bookies and highlights the best bets for the weekend's Premier League action.
This week he feels Manchester United could cost punters on Saturday.
This Saturday looks a dangerous one, whether you're a bookmaker or a punter. The coupon includes so-called bankers in both live games in Liverpool and Manchester City, while at three o'clock you can be sure that Arsenal, Chelsea, Manchester United and Everton will feature in thousands of multiples.
The Sky Bet traders will be looking for a result here, and if there's one side who could save them it's potentially Southampton, who take on United at Old Trafford.
One thing seems clear to me - United are no 8/13 chances. The goals from Adnan Janujaz helped mask the fact they were generally poor against a weak Sunderland side last time, but it's at home where they've really looked to struggle as a team.
It took an Ashley Young-won penalty and resulting sending off for them to break down a poor Crystal Palace side while last time West Brom beat them and deservedly so.
Southampton have conceded just twice in seven Premier League games, meanwhile, so a frustrating afternoon could again be in store for David Moyes's United, who are priced as good things.
The other less-than-convincing of the so-called bankers is Swansea, who welcome Sunderland and new manager Gus Poyet.
Clearly, Poyet has a job on his hands given that Sunderland have just one point so far this year, but a look through his managerial record showed that he produced the best defensive record in the Championship at Brighton so it's reasonable to expect that's where he'll start the rebuilding process.
Despite splashing out on Wilfried Bony, Swansea have struggled for goals at home and haven't won in their last eight league games at the Liberty Stadium.
That fact alone suggests that 4/7 is plenty short enough but rather than take them on, the bet I like is under 2.5 goals.
Swansea are as patient as they come but in Craig Gardner and Lee Cattermole, Sunderland have two industrious midfielders who can upset the hosts' rhythm and help ensure a low-scoring game.
Elsewhere there doesn't look to be a great deal of outstanding value, but Everton do look like a side who will continue to scrape to victories so I'll back them to do exactly that when Hull visit Goodison Park.
Remember, they only beat Newcastle by a goal despite being 3-0 up but if things do get tight they've now got a striker with a point to prove who can make the difference when it matters most.
Hull have been flattered in gaining six points via two very dubious penalties at home and I think for a side like Everton, this is a game they should win. Clearly though, their record says it might be closer than many expect.
Finally, Mark Noble is worth a second glance to open the scoring when West Ham welcome City.
Noble is on penalty-taking duty and you can be sure that Sam Allardyce will focus his attentions on the heart of City's defence, which will be without Vincent Kompany.