Former professional footballer Dale Tempest has turned bookie - he's now Sky Bet's public relations director.
A 16-year career saw him play for the likes of Fulham, Huddersfield and Colchester so he knows exactly how the game is played and these days he's very much got his finger on the pulse of the markets as both a punter and a bookie.
His regular Friday column explores the mindset of players and bookies and highlights the best bets for the weekend's action. Here's his take on this weekend's Premier League action with incentive the name of the game.
The most important thing on final day of the season is to gauge which stadiums will be celebrating.
Despite there being so many dead-rubbers, some atmospheres will be celebratory, some doom and gloom and this isn't just confined to title winners and relegated sides.
For example, at Anfield you can't see anything but a Liverpool victory but surely the mood will be what could've been, rather than celebrating what's likely to be 100 goals and an incredible season overall even if it's likely to end in a close second.
At the Stadium of Light, the bunting will be out for Gus Poyet and his Sunderland team, who've produced an incredible comeback - having been 1/12 to go down they've survived with a game to spare. They've won four on the bounce and haven't conceded in three, so the odds-against to defeat a very poor Swansea should be taken.
I'm never keen on backing teams before big games, so normally I'd leave Arsenal and Hull well alone, but once again the atmosphere at Carrow Road will involve negativity and finger pointing. Despite Arsenal resting a few players, the hosts have scored only 28 goals all season and the 10/11 about an away win looks more than fair to me.
You often get a few blowouts on the final day - remember last year's 5-5 draw between West Brom and Manchester United. The difficulty is identifying where they might be before kick-off.
Spurs against Aston Villa could be one of them and a small investment on 3-2 to the home side will be my only interest there.
Chelsea look a play at 15/8 to win to nil at Cardiff, having kept the most clean sheets this season while the hosts have failed to score in 19 of their 37 games thus far.
At a much bigger price, Southampton to win to nil is 4/1 ahead of United's visit and with Ryan Giggs throwing in a few youngsters and Saints finishing on a high, this may not be a bad price to take.
The only thing to be decided is the title which is surely City's albeit remember two years ago they very nearly managed to throw it away from a similar position.
Big Sam will love being in the spotlight and setting his side up to frustrate City, but it's hard to see the home side failing to find a way through at some stage.
The angle here is draw-City at 3/1 given hosts are so short. Villa held on for 69 minutes on Wednesday night before City scored and West Ham could do us a favour as well and keep Manuel Pellegrini's side out for a while.
My only other bet on the day will be Stoke to beat West Brom. Coming back to the theme of negative atmospheres in grounds, the home crowd are just waiting for the season to end having seen only four victories in 18 home games so far.
Stoke have won four of their last five at the ground and at 5/2 look a bet.