A Labour government would ban football clubs from signing shirt sponsorship deals with betting companies, a move which would currently effect nine of the 20 Premier League clubs.
They are committed to fighting the “hidden epidemic” of gambling addiction and believe football is the perfect place to start.
Deputy leader Tom Watson said: “Football has to play its part in tackling Britain’s hidden epidemic of gambling addiction.
“Shirt sponsorship sends out a message that football clubs don’t take problem gambling among their own fans seriously enough.
“It puts gambling brands in front of fans of all ages, not just at matches but on broadcasts and highlights packages on both commercial television and the BBC.”
The Guardian claims that betting sponsorship deals are ‘worth a combined £47.3m this season alone’ to Premier League clubs.
Researchers at Goldsmiths, University of London recently found that gambling logos or branding appeared on screen for between 71% and 89% of Match of the Day’s running time.