United and Chelsea unveil new kits

Date published: Wednesday 28th January 2015 11:59

United and Chelsea unveil new kits

Six of “the leading dynasties in European football” took part in adidas’ ‘spark the night’ campaign – Juventus and AC Milan being the other two.
All the kits incorporate unique references to the heritage, fans and cities of the clubs, who between them have won 28 Champions League or European Cup trophies.
United’s kit has been designed with neon red accents as a pointer to the numerous glorious European nights at Old Trafford.
Madrid’s kit combines night indigo and bright blue colours, calling to mind epic UEFA Champions League encounters under the Madrid night sky.
The new Bayern kit includes bright colour highlights and specific fabric, designed to shine in Europe’s top competition. Chelsea’s is inspired by a fingerprint graphic – a proud illustration of the club’s identity.
“We started the design process for these kits with trend research and fashion fair visits in summer 2013,” said Florian Baeuerlein of adidas Football.
“These were followed by trips to the different clubs and cities, where input was gathered from the clubs and fans.
“Each development has been made in partnership with the clubs, where feedback has been taken on board and concepts adjusted to create kits that are highly appreciated by the clubs, their fans and their players.”
The third kits were unveiled at a purpose-built event location in Marseille, France. Two players from each club took part in two versus two exhibition games, as well as sharing their thoughts on Thursday’s Champions League group-stage draw, which took place in Monaco.

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