The Wales defender has been linked with a £15million summer switch to join former boss Brendan Rodgers at Anfield, where the Swans travel on Sunday for their Premier League clash.
While Laudrup insists he wants to keep hold of his best players, he is relaxed about the situation.
He said: "Of course I want to keep hold of my best players - and that includes Ashley Williams.
"But these stories also show me that the bigger clubs want my players because they are performing so well.
"That is only natural."
Laudrup is focused on the Anfield clash before his side take on League Two's Bradford in the Capital One Cup final next Sunday, with the Swansea boss insisting final places are still up for grabs.
He added: "I haven't picked my team for the final yet, so every player still has a chance.
"But Liverpool at Anfield is a huge game for us. We have to go and think about the final after that."