Everton crest sparks anger

Everton have provoked a backlash from fans after revealing a new club crest.

Last Updated: 25/05/13 at 22:29 Post Comment

Goodison Park: Will feature updated Everton branding next season

Goodison Park: Will feature updated Everton branding next season

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

The updated design no longer features the club motto 'nil satis nisi optimum' - meaning 'Nothing but the best is good enough' - that has been present since 1991.

Goodison Park chiefs said the new version formed "a concise, modern and dynamic representation of Everton", and was produced after consulation with various stakeholders, including fans.

But there was widespread criticism on social media and an online petition garnered more than 6,000 signatures within hours of the crest being unveiled.

A statement on the Everton website, attempting to explain the re-design, said: "The previous version of the crest - created 13 years ago - was often misrepresented, suffering regularly from the omission of key elements like our name and our year of formation.

"As technology marches on, those challenges have increased. On television, on websites, on mobile devices, the crest was far too often badly reproduced.

"Our team carries a responsibility to maintain a refreshed and relevant identity for the club. We recognised the need to do this with diligence and sensitivity - with one eye on the past but also one eye on the future.

"We researched our history, we reviewed the evolution of our crest and we benchmarked against other major sporting brands.

"Created following an extensive consultation process with fans, supporters' groups and branding experts, our new club crest combines four historic elements of the outgoing crest - the tower, the shield, our name and the year of our formation - to form a concise, modern and dynamic representation of Everton."

The club added: "The name Everton and the 1878 date have been incorporated into the shield which does not feature the Latin motto.

"Although 'Nil Satis Nisi Optimum' is not included in this new design, it will still have a high-profile presence throughout the club, and a new range of retail products are being introduced."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

T

he uber commercialisation of the 90s has led to the point where this overly familar, try hard, jolly hockey sticks type fronts up a major football match on a weekly basis. Unlike the great presenters of yesteryear, I doubt he would even recognise the scent of Brut.

mufc phil
Football On TV: Jake Humphrey

H

opefully Jose turns up to the game wearing a T-Shirt with Costa's face on, that's the classy thing to do in these situations right?

Petulant_Radish
Costa loses appeal

C

onfirmed. Nick Miller is a douche bag. Lazy, incoherent rant is what this article should be titled. And for the editor to have the temerity to pass this as acceptable writing is shocking. Ah well, anything for clicks right? You got mine. Well done. Your mother must be proud.

poolshortsdown
Gerrard Constantly Searching For That Final Hurrah

Footer 365

Stephen Hendrie to leave Hamilton for West Ham in the summer

Hamilton have confirmed full-back Stephen Hendrie will join Premier League side West Ham at the end of the season.

Premier League: Chelsea have signed Cuadrado, says Fiorentina coach Montella

Chelsea have secured the services of Juan Cuadrado, according to Fiorentina Coach Vincenzo Montella.

Burnley reiterate Ings stance

Burnley have denied reports Liverpool could sign striker Danny Ings and loan him back to the Clarets for the rest of the season, stating such a move would be against Premier League rules.

Mail Box

'Costa Is A Bad Man. Suarez Is Not'

That's quite some claim. And yes, unfortunately we are still talking about this. We also have mails on Ronaldinho, possible replacements for Yaya Toure and more...

Red Mist Better Than Calculated Costa?

Hmmm. We're not sure about this argument - one Mailbox says Luis Suarez is easier to forgive because he is a little loco. We also have mails on Studge and more...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company