Despite the speculation that has rumbled on throughout the summer, Rooney now looks certain to remain at Old Trafford beyond the transfer window.
With two years remaining on his contract, the 27-year-old did not have much room for manouevre once United made it clear they would not sell.
And with Moyes reporting a positive attitude from the training ground, he is now looking for Rooney to start eating up the 52 goals he needs to catch Sir Bobby Charlton as United's all-time leading goalscorer.
"I'm really keen on getting him focused and on the goal sheet," said Moyes.
"There is a situation with Wayne where he could go on to emulate some of the greats at United with the goals he can score.
"I wouldn't say the heights of immortal people, but those like Sir Bobby Charlton are on as high a pedestal as anybody can get.
"We've set it down for him - can you put yourself in this position?"
For a lifelong Everton fan like Rooney, there would be no better place to start that process than at Anfield, where United visit tomorrow.
They do so to the backdrop of a plea for good behaviour from Moyes, who is acutely aware of how easily tensions can spill over.
"It is important people watch this game for the football and nothing else," said Moyes.
"It is a great game of football, with two fantastic football clubs.
"If anybody from Liverpool or Manchester United stepped out of line they shouldn't.
"It will be a great occasion. Hopefully everyone conducts themselves in the right manner."
It remains to be seen whether either side of the game Moyes can bring in the new faces he has spent so much time working on.
Indications on Friday night were that his hopes of securing the services of Leighton Baines from Everton were receding, with the Goodison Park club apparently unimpressed with the fee being offered by United for both the full-back and Marouane Fellaini.
It would be a major surprise if Fellaini was not signed before Monday night's deadline, with the pursuit of further targets - former world player of the year Kaka has been rumoured as a potential signing - ongoing.
"It was going to be a struggle because I was coming into a new job and was getting to know the players," said Moyes.
"There was a new chief executive at the club as well so it was always going to take it a little bit of time to settle down.
"But we have been in and around the players we wanted to sign.
"Some of them we are still in with a shout with and some we are not."