'Saints can be like Packers'

Southampton's new chairman Ralph Krueger wants the club to become the Green Bay Packers of the Premier League.

Last Updated: 14/03/14 at 17:58 Post Comment

Southampton: Ralph Krueger excited by challenge

Southampton: Ralph Krueger excited by challenge

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Krueger, appointed by Saints owner Katharina Liebherr this week, says the club has huge potential for growth, particularly outside of Hampshire.

He drew a comparison with NFL side Green Bay Packers, who punch well above their weight in America.

"If we took NFL football, we can be a little bit like the sentimental favourite in the organisation, like the Green Bay Packers," the former NHL coach said.

"It is a small organisation, doesn't have all the options of the big clubs, but they won the Super Bowl."

Krueger says there is a "huge gap" between what the club is achieving commercially, and what they should be.

"I believe the potential is unlimited," he said. "This league is going worldwide. One of the areas I hope to be able to help the club in is growing outside of Southampton," he said.

"Growing the company outside of England is something I am very active about. There's the local market, there's the international market, there's the work with sponsors and partners.

"I'm really excited to get involved and support that. It's going to be one of my major focuses, to support that arm of the organisation. The sky's the limit there."

The Green Bay Packers, founded in 1919, are the third-oldest NFL franchise and the last remaining "small town team" in the league. They have won the Super Bowl four times, most recently in 2011.

Renowned for the passionate support of their diehard fans, the Packers are the only non-profit community-owned major league sports team in the United States.

Krueger, who acted as a coaching consultant for Canada's ice hockey team when they won the Sochi Winter Olympics last month, sees a lot of potential in North America for the Saints.

"The number one growing sport in America and Canada is football... not American football," Krueger told local BBC news.

"Soccer is booming and there is an opportunity there for us because the Premier League is by far the most respected league in the world.

"We have opportunity for growth so let's find opportunities to expand."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

W

ow.. ten paragraphs on West Ham in winners sections.. wow.. Its really Christmas time!!!.. Forever blowing bubbles..

metal
Premier League Winners And Losers

A

couple of wins and everything is OK! Sorry you still haven't got a striker who can consistently goals. Keep searching. I don't think Liverpool will make top four not even Europa League this time around.

larrylawrence
Rodgers still targets top four

I

f he can find the right player? Surely the manager of one of Europe's top clubs has a well-researched short-list and has a good idea of who he wants to bring on-board? If I can find the right player sounds like someone going out on Saturday night on the pull, and the nearer you get to midnight the lower your standards drop.

CamberleyGooner
Wenger to buy centre-half

Footer 365

Sky Bet Championship: Sami Hyypia quits Brighton after six months in charge

Sami Hyypia has left Brighton after the club accepted his resignation as manager.

Rangers AGM: Members of board heckled at fiery AGM held at Ibrox Stadium

Rangers chairman David Somers struggled to make himself heard amid boos and heckles as he addressed the club's AGM.

England's Women postpone friendly with France following World Cup draw

England Women's April friendly against France has been postponed after both nations have been drawn in the same group for the 2015 FIFA World Cup.

Mail Box

Becoming A Proper Fan Again In 2014

Man United fans can thank David Moyes for making them appreciate their club again. We also have mails on Liverpool, Newcastle, another Christmas XI and more...

Wenger Has Made Arsenal Mentally Weak

We have plenty of reaction to yesterday's result, with Mailers sick of Wenger, Mertesacker and Skrtel in particular. Plus why it's not yet time for 'Austin for England'...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property