Sullivan sets ambitious target

David Sullivan insists breaking into the Premier League top six must be West Ham’s ambition and believes the appointment of Teddy Sheringham is a signal of their intent.

Last Updated: 18/06/14 at 12:15 Post Comment

Sam Allardyce: Backed to perform by the West Ham board

Sam Allardyce: Backed to perform by the West Ham board

Free £50 bet

Daily Offers and Promotions, sign up for a free £50 matched bet

After last season saw manager Sam Allardyce come in for criticism over the team's style of play, West Ham have recruited former striker Sheringham in a bid to provide the attacking brand of football the Upton Park faithful crave.

Hammers fans were dismayed by Allardyce's tactical approach but despite the unrest, Sullivan, co-owner David Gold and vice-chairman Karren Brady opted to back their manager.

Sullivan believes offering such support to Allardyce quashes suggestions the club are dictated to by opinions from the terraces.

“It's quite the opposite,” he told the Daily Mirror. “They voted 80-20 per cent to sack the manager. We didn’t sack the manager.”

West Ham get their 2014/15 campaign underway on August 16 as London rivals Tottenham visit Upton Park and Sullivan admits the fans are right to be ambitious.

Not acceptable

“You can’t just look to stay up,” he said. “It is not acceptable to our supporters to say, ‘We’ve survived. We’ve had a very good campaign'.

“We are not Norwich. We are not Fulham. We are not Reading. We are West Ham United.

"Our supporters are realistic. They know it is a huge and difficult task to break into the top six. But we must be aiming for that, even if we don’t achieve it.”

Sullivan believes the addition of former England forward Sheringham to the coaching staff will prove influential, but denies suggestions the appointment undermined Allardyce.  

“We had a lot of people approach us to become our attacking coach and Sam picked the one he wanted,” he added. “Yes, we suggested the idea, but Sam liked it.

“We didn’t undermine him at all. I think he has analysed the performance of the team last year and agreed that we would like to score more goals. It was a weakness of the team and he has brought in an expert to try and improve that.

“Teddy has played at the highest level. If you combine his game intelligence with the level he has played at, I do not believe that he won’t improve our attacking ideas, whether it is the way we take our corners, our free-kicks, or just our overall strategy.

“I believe we will be a better team for having him as part of our management set-up.”

Free £50 bet

Daily Offers and Promotions, sign up for a free £50 matched bet

Related News

Most Commented

Readers' Comments

H

e made his power play to try and get Sheikhy to raise his wages or trade him to PSG. PSG were probably not interested and he is stuck with no cake and no vacation. @Jay_D> Surely you jest about FFP being real, right? All Platini is doing is making billionaries pay measly fines, so he and his cronies can get rich. If a fool can pay 50 mil for David Luiz, he will happily pay some fine to UEFA. FFP has failed as for it to succeed UEFA had to take it...

Synergy
Toure: I am staying with City

G

uess we can expect Toure's explanation of his behaviour around the same time Pete Townshend publishes his book then.

ceeps
Toure: I am staying with City

D

amn you Yaya, don't scare me like that! I only ate the icing. I didn't eat the soft and scrumptious middle - I will buy you another cake!

MCFC87
Toure: I am staying with City

Footer 365

Transfer news: Defender Patrick van Aanholt has become Sunderland's fourth signing of the summer

Sunderland have announced that they have completed the signing of Patrick van Aanholt from Chelsea.

World Cup: Argentina fined by FIFA for displaying controversial banner

FIFA have handed the Argentine FA a fine of just under £20,000 after their players displayed a controversial banner.

Luis Suarez's biting ban to be fast-tracked by Court of Arbitration for Sport

The Court of Arbitration for Sport may rule on Luis Suarez's appeal over his biting ban before the start of the season.

Mail Box

Are Pre-Season Tours Really A Problem?

Are pre-season tours really a problem? Liverpool went to Australia last summer and it didn't prevent them from having a good season. Plus, thoughts on LvG and keepers...

It Isn't Easy Supporting Spurs, You Know

We have a long mail about the travails of supporting Spurs, plus Friday thoughts on Marko Marin, marketing, victory v beauty, travelling and vanishing sprays...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property