Man Utd secure adidas kit deal

Manchester United have agreed a deal with adidas worth a minimum of £750million over 10 years from the 2015-16 season.

Last Updated: 16/07/14 at 14:43 Post Comment

Man United: New kit deal is a huge boost for the Old Trafford team

Man United: New kit deal is a huge boost for the Old Trafford team

More of the games that matter

2 years free Sky Broadband Unlimited for Sky Sports customers

The news will be a welcome boost for the Old Trafford club whose performances on the pitch last season were hugely disappointing but they can now look forward to fresh investment with the new contract doubling the income from previous kit suppliers Nike.

The announcement comes a day after the German firm, a FIFA World Cup sponsor, provided the kits for Germany and Argentina in the 2014 World Cup final.

A club statement on Monday read: "Manchester United plc has reached a 10-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of £750m, subject to certain adjustments, beginning with the 2015/2016 campaign."

Sportswear giants Nike announced on July 9 they had decided not to continue their relationship with United, claiming the Premier League side were demanding too much money.

Last week's statement from Nike, who are set to begin their final season of sponsorship with United, read: "Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014/15 season.

"Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders. We look forward to a successful final season with the club."

Nike's original deal was worth £303m, with extra income from a profit share agreement from merchandise sold worldwide.

Sponsorship expert Tim Crow admitted it was an investment, not without risk. 

He told Sky Sports News: "United is a trophy asset worldwide. This is an important deal because adidas are battling Nike and they can use this for better distribution deals. 

"But Nike have taken a calculated risk. They've been there for 12 years and they know the numbers. United have a huge fan base worldwide who won't desert them over night. One season out of the European limelight won't matter but it was certainly a factor for Nike. This is a leap fof faith for adidas."

On July 7, United unveiled their new home kit for the 2014-15 season - which will be the last designed by Nike and the first to bear the logo of new sponsor Chevrolet.

United announced they would be entering a seven-year agreement - worth a reported £53million per season - with the US car giant from this summer back in 2012.

Incoming manager Louis van Gaal, who helped steer the Netherlands to third place in the World Cup at the weekend, will head to the United States to pick up the reins for the first time as United begin their overseas tour on Friday July 18.

Yeah, that'll do nicely. Guess they're feeling pretty flush after the World Cup and see a few successful years ahead with our new manager. Get Vidal in asap now, and let's get things back on track.
- badwolf

More of the games that matter

2 years free Sky Broadband Unlimited for Sky Sports customers

Related News

Most Commented

Readers' Comments

W

riting a minute by minute account on Berbatov would be like chronicling the days of the guy punished for sloth in the movie Se7en. Day 4 - lay in bed, did nothing - 15th minute, stood there did nothing .

lustral
Taking A Close Look At Mario...

W

hen players in their 30s leave Real Madrid, it's usually to Bolton Wanderers. I miss those days.

sailingmagpie
Top Ten CL Players Whetting Our Appetite

W

ow Pete, you would make an excellent stalker!

fouloleron
Taking A Close Look At Mario...

Footer 365

Premier League: Newcastle boss Alan Pardew aware of pressure

Alan Pardew admits both he and his Newcastle squad have to 'stand up and deliver' as pressure mounts at St James' Park.

Europa League can boost Everton season, says captain Phil Jagielka

Phil Jagielka says playing in the Europa League will not harm Everton's hopes of making an impact in the domestic game.

Chelsea striker Diego Costa a fitness concern for boss Jose Mourinho after Schalke draw

Chelsea manager Jose Mourinho says Diego Costa is not yet ready to start more than one match in a week.

Mail Box

I've Given It Some Thought: He's Got To Go

There is some more considered reaction to Arsenal and Liverpool's results, plus a big get well soon message for Jonas Gutierrez. And an apology to Merse...

B**locks To That, I'm Going To Sit In The Shed

Arsenal supporters given their understandable reaction to the debacle in Dortmund, whilst Liverpool fans weren't too impressed either. Still, at least they won...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property