Terry Butcher has called on the city of Inverness to honour his former Inverness players no matter how well they do in Sunday's League Cup final.
Butcher admits he was hurt by Highland Council's failure to offer his promotion-winning Caley Thistle team a civic reception in 2010.
And he feels the city should support the club more after the clash with Aberdeen.
"I'd like to see the council or the beaks do the club justice," Butcher said. "We never got a civic reception or an open-top bus tour round the city. It would have only taken five minutes right enough.
"But we were never offered that and that really hurt me, because we did really well when we won the First Division title.
"So I hope, whatever the result, that the boys and the club get the recognition it should do from the council and the people round Inverness."
Aberdeen sold out their 40,000 allocation for Celtic Park and were denied an extra batch of tickets by police and safety officials.
Inverness were edging towards selling their initial 7,500 allocation in the lead-up to the final and Butcher admits the city has still not fully embraced the club, which formed from a merger of two Highland League clubs 20 years ago.
"There is a good die-hard hardcore of fans there but it's not a football city," the Hibernian manager said. "It's probably shinty more than anything else and there's probably more fans go and watch Celtic and Rangers than watch Inverness play.
"The club deserves far more than that and I hope that it gets it. I can say these things now because I'm not there anymore.
"Even if I was there I was bitterly disappointed that we never got a reception. Ross County got a reception. We didn't."
Highland Council, whether responding to Butcher's criticism or not, issued a statement on the club's website promising to honour the club with "civic recognition later in the year" whatever the result.
Inverness Provost Alex Graham said: "It would be a very fitting way for the club to mark 20 years...by winning its first major cup. The club have done the city and the Highlands proud in fighting their way to the final and no matter the outcome the council will wish to mark their achievement in a meaningful way."