St. Mary's Stadium

Next Game

So'ton v Man City

Sunday, 30 November 2014, 13:30

Barclays Prem

Villa Park

Last Game

A Villa 1 - 1 So'ton

Monday, 24 November 2014, 20:00

Barclays Prem

'Saints can be like Packers'

Southampton's new chairman Ralph Krueger wants the club to become the Green Bay Packers of the Premier League.

Last Updated: 14/03/14 at 17:58 Post Comment

Southampton: Ralph Krueger excited by challenge

Southampton: Ralph Krueger excited by challenge

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Krueger, appointed by Saints owner Katharina Liebherr this week, says the club has huge potential for growth, particularly outside of Hampshire.

He drew a comparison with NFL side Green Bay Packers, who punch well above their weight in America.

"If we took NFL football, we can be a little bit like the sentimental favourite in the organisation, like the Green Bay Packers," the former NHL coach said.

"It is a small organisation, doesn't have all the options of the big clubs, but they won the Super Bowl."

Krueger says there is a "huge gap" between what the club is achieving commercially, and what they should be.

"I believe the potential is unlimited," he said. "This league is going worldwide. One of the areas I hope to be able to help the club in is growing outside of Southampton," he said.

"Growing the company outside of England is something I am very active about. There's the local market, there's the international market, there's the work with sponsors and partners.

"I'm really excited to get involved and support that. It's going to be one of my major focuses, to support that arm of the organisation. The sky's the limit there."

The Green Bay Packers, founded in 1919, are the third-oldest NFL franchise and the last remaining "small town team" in the league. They have won the Super Bowl four times, most recently in 2011.

Renowned for the passionate support of their diehard fans, the Packers are the only non-profit community-owned major league sports team in the United States.

Krueger, who acted as a coaching consultant for Canada's ice hockey team when they won the Sochi Winter Olympics last month, sees a lot of potential in North America for the Saints.

"The number one growing sport in America and Canada is football... not American football," Krueger told local BBC news.

"Soccer is booming and there is an opportunity there for us because the Premier League is by far the most respected league in the world.

"We have opportunity for growth so let's find opportunities to expand."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

L

oved the article. i remember at school, after failing an exam, I would become obscenely secretly happy if I discover that others failed as well. Misery loves company...Now here is to hoping Chelsea joins the party and Stoke city wins the league...Cheers!

gabu
The Premier League: As Crazy As A Bag Of Snakes

C

haos reached its ultimate reckoning last weekend with Tony Hibbert looking assured at left back and Osman looking like a cultured ball playing midfielder before busting a gut to get to the back post for a Samuel Eto'o ball. Different chaos but chaos. If Kone scores the winner tonight I fear the world will end.

jelasfirsttouch
The Premier League: As Crazy As A Bag Of Snakes

A

beautiful demonstration of why stats mean diddly-squat in football.

cheshire-gooner
WhoScored's PL Team Of 2014 So Far...

Footer 365

Transfer news: Yannick Bolasie won't be leaving Crystal Palace, says Neil Warnock

Neil Warnock has vowed winger Yannick Bolasie will not leave Crystal Palace during the January transfer window.

Franz Beckenbauer among FIFA names being investigated by Michael Garcia

Franz Beckenbauer and three FIFA executive committee members are under investigation by ethics chief Michael Garcia.

International football: England up seven places in latest FIFA rankings

England have jumped seven places to 13th place in the latest FIFA rankings following a six-match winning run.

Mail Box

Makes Sense To Make Gerrard Liverpool Manager

That's the thoughts of one Mailboxer, who wants Jamie Carragher as defensive coach. Plus views on Arsenal, Malmo v Juventus, Alexis Sanchez & tremendous improvement...

Mails: Quit Massaging Mourinho's Ego

That's the message from the afternoon mailbox after it was claimed that the Chelsea boss has transformed Cesc Fabregas into a complete player. Plus, more on Arsenal...

© 2014 British Sky Broadcasting Ltd. All Rights Reserved A Sky Sports Digital Media property