Those of us who support lowly clubs can find it difficult to imagine the fuss made over two defeats suffered by a goliath. Will this weekend's Copa offer some respite?
Diego Simeone may call people who think Atletico Madrid can win the league 'fools', but after Barcelona's defeat at the weekend, Atleti are level at the top of La Liga...
When there is a team stuffed with disinterested, disheartened footballers who are causing a massive amount of stink and stagnation to a club, there are two options available in trying to resolve the situation. The first is for the manager to run around, smile, stick up cheery slogans and try and motivate the players until it works or drives them insane. The alternative is to take a sledge-hammer wielding wrecking crew to the squad and destroy every last piece before starting all over again.
Sevilla manager Unai Emery tried the first strategy when arriving at the Sánchez Pizjuán in January. To be fair to the former Valencia boss there was not a great deal else to be done with the summer transfer window still a long way away. As it happens, Emery is arguably the most enthusiastic managerial figure in La Liga. His madcap flapping, crouching, gesticulating from the sidelines has exasperated many a footballer working under the 41-year-old.
The positivity approach was partially successful in that Sevilla did eventually qualify for Europe. However, the caveat there is that the club finished in ninth and benefited from UEFA bans for Málaga and Rayo Vallecano in sixth and eighth respectively for being financial basket cases. The final berth mirrored the previous season's work and continued a general drift into tedious, uselessness for Sevilla over the past four seasons.
Whilst that sounds harsh, it is simply because Sevilla were a glorious European title-winning, swashbuckling joy to watch five years ago before a general malaise fell upon the club. Emery and the team's sporting director, Monchi, are trying to shake this off with a massive fire sale.
€70million of talent has been flogged so far in an enormous clear-out. Whilst this was partly to clear debts and make up for the loss of income of three seasons without Champions League football, the cash was required for an extensive rebuild.
Manuel Pellegrini has helped enormously in this reboot by picking up Alvaro Negredo and Jesús Navas for €45million. However, there is some risk in this move for Sevilla as these were two pillars of the team. A load more pillars have been taken away as well - Sevilla has a Roman architectural structure - with goalkeeper Andrés Palop leaving along with the short-tempered Gary Medel in midfield. Then there are the departures of Antonio Luna, Luis Alberto, Emir Spahic, Manu del Moral, José Campaña, Lautaro Acosta, Alberto Botía and Alexis.
What Sevilla have tried to do in restocking the squad is repeat the success of the mid part of the past decade when the likes of Dani Alves, Luis Fabiano, Seydou Keita and Christian Poulsen were unearthed. An example of this philosophy is seen in Sevilla's latest purchase, the Uruguay U-20 midfielder, Sebastián Cristóforo who is untried but has great potential.
Nearly €28million has been reinvested in the team in all. €14.5 million has gone on a new strike force made up of Carlos Bacca from Bruges and PSG's Kévin Gameiro. Marko Marin's arrival from Chelsea on loan looks like being a smart move too. So far the signs are promising that Sevilla are on the right path having gone through a Europa League qualifying match 9-1 on aggregate and beating Manchester United in a friendly.
Whilst the tussle at the top is going to be between the usual big two, what is needed in La Liga is a really good battle in what is known in Spain as "The Other League" - the race for third spot. Sevilla have been missing from that chase for too long now, but there is an awful lot of goodwill in La Primera for the Andalusians, in the hope that this huge summer shake-up can put the southern side back on the right path.
Tim Stannard - follow him on Twitter