On the back of a season which saw the club sweating on their Premier League status for long periods, it has been acknowledged that changes are required.
Garry Monk, a man handed the managerial reins on a caretaker basis following the dismissal of Michael Laudrup, has been awarded a permanent contract.
The next step in the Liberty Stadium revolution is to rebuild an under-performing squad.
Jenkins concedes that a number of recent acquisitions have not delivered, with only Wilfried Bony and Jonjo Shelvey making a positive impact in 2013/14.
The intention now is to find players of a similar calibre who can help to take Swansea to the next level.
Jenkins said in the South Wales Evening Post: "We need to find a balance.
"We need to get the right players in, players who are young but have good experience at the right standard. You need that.
"We'll always be looking in the market for players at the right price and we've got to judge, whether it's a £2million Michu or a £12million Wilfried Bony, whether it's right for the club at the time.
"We'll always weigh up those decisions and take them as they come."
He added: "The thing you would say about the squad in general is that a lot of the players we brought in last year didn't make the starting XI.
"Ultimately, it doesn't matter where players come from, as long as they are good enough, it will be fine.
"The change we need to make (from last year) is to ensure they are good enough.
"Without going into detail, I think the general consensus is that the squad needs a shake-up.
"With the new management in place, there needs to be new motivation in the squad, and we all need to be going forward in a slightly different way next year.
"We need to make sure we achieve that by getting the right mixture in the squad."