The Hawthorns

Next Game

W Brom v QPR

Saturday, 04 April 2015, 15:00

Barclays Prem

Etihad Stadium

Last Game

Man City 3 - 0 W Brom

Saturday, 21 March 2015, 12:45

Barclays Prem

Zoopla end WBA sponsorship

Property website Zoopla says it will end its sponsorship deal with West Brom at the end of the current season due to Nicolas Anelka's 'quenelle' gesture.

Last Updated: 21/01/14 at 09:44 Post Comment

Nicolas Anelka: West Brom striker performs his 'quenelle' gesture

Nicolas Anelka: West Brom striker performs his 'quenelle' gesture

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

The gesture - which Anelka performed after scoring against West Ham last month - has anti-Semitic connotations in France.

Anelka started West Brom's 1-1 draw with Everton at The Hawthorns on Monday night.

It has been described as an inverted Nazi salute, and Anelka's gesture drew widespread condemnation from anti-racism campaigners in the UK and France.

Anelka insists the gesture - made widely known in France by the striker's controversial comedian friend Dieudonne - is anti-establishment, not anti-Semitic.

Dieudonne has six convictions for hate speech against Jews.

Zoopla, which is owned by Jewish businessman Alex Chesterman, is believed to have been unhappy that the Baggies continued to pick Anelka despite the incident. And just a couple of hours after Zoopla's announcement, Sky sources said Anelka would play on Monday night.

Their sponsorship deal with West Brom was the biggest in the club's history, although it was due to expire this summer, and the company has now confirmed it will not renew the deal.

In a statement Zoopla said it had been "reviewing its position over the past few weeks in light of the actions of striker, Nicolas Anelka, during the match against West Ham over the Christmas period and has decided to focus its attention on other marketing activities after this season".

The FA has been investigating the issue, and is expected to deliver its verdict on Monday or Tuesday, with Anelka facing the possibility of a lengthy ban.

The Anelka incident remains a huge story in France. After the West Ham match France's Sports Minister Valerie Fourneyron tweeted: "Anelka's gesture is a shocking provocation, sickening. There's no place for anti-Semitism and incitement to hatred on the football field."

West Brom released a short statement following Zoopla's announcement, confirming the club had received written confirmation of the sponsor's intentions.

The statement on West Brom's website said: "West Bromwich Albion has been fully aware since the sponsorship agreement came into force in June 2012 that its partnership with Zoopla could expire this summer and therefore has been planning accordingly.

"Zoopla has today informed the club in writing that it does not wish to extend its sponsorship deal. The club will now actively seek a new official sponsor for next season."

More of the games that matter

Upgrade in minutes or watch with a NOW TV Day Pass.

Related News

Most Commented

Readers' Comments

S

hould have stayed because we carried him for 6.5 years. And then he has a breakthrough season, and was gone soon after. MU fans, you would be as disgusted had C Ronaldo left in 2007 and not 2009.

godof86
Is Van Persie Slipping Sadly Into The Night?

G

ood grief. Someone guessed that the form English player at the moment might be in his national side with some other players? And that's espionage? Now if they discovered that Emile Heskey was going to be in the starting line up.... at right back.... THAT would be espionage. Give it a rest Roy.

RogerRedHat
Hodgson hits out at Kane leak

H

e may get away with if Liverpool can swap the video with one of Skrtel dancing or something, but if they review the one shown on TV he's screwed.

hump3.
Skrtel denies violent conduct

Footer 365

Italy 1-1 England: Andros Townsend equaliser keeps Roy Hodgson's side unbeaten this season

Substitute Andros Townsend rescued England's unbeaten post-World Cup record as his late goal in Turin earned a 1-1 draw.

Jack Wilshere, Mikel Arteta and Mathieu Debuchy step up Arsenal comebacks

Jack Wilshere scored as he stepped up his comeback from injury against a Brentford XI at Arsenal's training ground on Tuesday.

England's Andros Townsend happy to silence critics with equaliser in Italy

Andros Townsend was delighted to repay Roy Hodgson's faith with the equalising goal as England drew in Italy on Tuesday.

Mail Box

Why Do Arsenal Have So Many 'Internet Warriors'?

The Mailbox has an open letter from Liverpool's Raheem Sterling, questions Phil Jones' bulldog spirit and asks: "Why do Arsenal have so many "internet warriors?"

It's All Just A Ruse By The 'Southern Press'...

A varied Tuesday morning Mailbox, with thoughts on the England U21s, a Sterling ruse, Kane realism, Wenger coaching youth and enjoying the charity match...

© 2015 Sky Ltd. All Rights Reserved A Sky Sports Digital Media company