Fiorentina aim to keep hold of star striker Dusan Vlahovic and will soon offer the 21-year-old a new deal, according to reports.
The Serbian international reached 21 goals in 37 Serie A appearances last term and is wanted by multiple Premier League sides.
Arsenal and Tottenham are the clubs most desperate to gain his signature.
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But according to the Daily Mail, Fiorentina will reward Vlahovic for his fine form in 2020/21 with a bumper new contract.
They will offer him the chance to increase his weekly wage, which currently stands at just £28,000 a week.
His existing deal expires in June 2023 so the Italian outfit need to negotiate a one to prevent a sale further down the line.
They will also demand £52million for the striker, should any top European clubs come searching.
In May, a report revealed Arsenal’s long-standing interest in Vlahovic.
They first became aware of his talent in 2017 when he was coming through the ranks at boyhood side Partizan Belgrade.
The Gunners were beaten to the transfer by Fiorentina, who took him to Italy for just €1.5m.
He’s since notched 29 goals in 84 games for the club.
Tottenham will rival Arsenal for Vlahovic if a bidding war begins.
They began discussions with Fiorentina over a transfer at the start of the month but couldn’t get close to finalising a deal.
Vlahovic is on Fabio Paratici’s list of potential replacements for Harry Kane.
The England striker could be on the move this summer as he pledges to fight for major trophies.
Manchester City and Manchester United are most likely to bid for him, while Paris Saint-Germain and Juventus have also been linked.
Despite the transfer rumours, Paratici has declared his aim of keeping the goalscorer.
Speaking to Sky Italia, the club’s managing director said: “Keeping him is not just my goal, it’s our goal as a club.
“I can’t wait to watch him play live, I’ve been really lucky in the past years because I’ve watched a lot of top players and strikers, like Cristiano Ronaldo, Carlos Tevez, Alvaro Morata, Gonzalo Higuain, and many more.
“Right now, he’s one of the best strikers in the world.
“He is able to shoot with both feet and also provides many assists.
“He’s a team player, but he’s a finisher at the same time, so really I believe he is among the top three in the world.
“I haven’t heard from him yet because I don’t want to bother the players who are busy at the Euros, it doesn’t seem fair to me. They’re focused on their own goals with their national teams.”