Why we should be angry about Manchester City, a ‘connected’ scarf and surveillance capitalism
Manchester City want your data and they’re prepared to sell you a scarf to mine it. Why should that bother anybody?
Articles By Alex Keble
Villa have the tactical blueprint and tools to stop City and hand Liverpool PL title
Alex Keble explains how Steven Gerrard’s Villa have the capability to stop Man City on Sunday. The title race isn’t over…
FA Cup final tactics: Chelsea have formula to beat Liverpool – but Thiago is key
Alex Keble previews the tactical battle at Wembley, where Thiago will be pivotal to Liverpool’s hopes of a first FA Cup win since 2006…
Newcastle, Spurs tactics could leave Liverpool in driving seat for Premier League title
Alex Keble explains why the tactical battles this weekend could take the title initiative away from Man City and hand it to Liverpool…
Man Utd’s being crap could work in their favour against Arsenal
Alex Keble fears Arsenal could be bogged down by Man Utd’s tactical nothingness.
Liverpool hold the advantage…especially if Firmino plays
Liverpool are less bruised than Manchester City and will not start so slowly again…
Pep has Klopp sussed – but Thiago can lift Liverpool
Alex Keble reckons Pep has shown himself to be smarter than Klopp – but Liverpool have an ace.
Spurs well set to start era-defining run by beating Newcastle
Alex Keble explains why Spurs against Newcastle will be played in bursts, with the hosts looking good to triumph at the start of a pivotal run…
Arsenal v Villa: a clash of teams on brink of something special
Arsenal and Aston Villa are the two clubs most obviously hovering on the brink of something special.
All the reasons why Conte’s Spurs should blow away Man Utd…
Conte would dearly love to dump Man Utd deeper in the mire. Tottenham are set up to do just that.
Dour derby on the cards but Man Utd can copy Spurs to sink City
Rangnick has yet to face a Big Six side as Man Utd boss but the interim manager has been given a blueprint.
Tuchel may get the better of Klopp again in refreshing final
Thomas Tuchel takes on Jurgen Klopp again, this time at Wembley. Chelsea might have a slight advantage.
Conte’s Spurs switch could put Liverpool in control of title race
Conte tweaking Tottenham’s system could change the shape of the title race if Man City don’t have an answer.
Cancel your Sunday plans and watch a Newcastle v Villa thriller…
Alex Keble breaks down the tactical battle between Newcastle and Villa and explains why we could be in for a thriller…
Spurs could take advantage to turn Chelsea slump into crisis
Chelsea should be the favourites but Spurs could take advantage of the psychological mismatch.
Rangnick and Man Utd must change to avoid FA Cup KO
Gerrard’s Villa should have little trouble dumping Man Utd out of the FA Cup unless Rangnick tweaks.
Tottenham v Liverpool should be a chaotic Covid classic
There should be goals between Spurs and Liverpool. Chaotic, Covid, Conte goals.
Gerrard and Villa must be brave to have a chance at Anfield
Steven Gerrard must be tactically bold to avoid an unhappy homecoming at Anfield, says Alex Keble.
Arsenal primed to highlight out-of-touch Benitez’s flaws
Arteta’s weakness could be a strength against an Everton side managed by a boss struggling to keep up.
Is Sancho the only hope for pre-Rangnick Man Utd at Chelsea?
Don’t expect Man Utd to change just because Ralf is watching. Jadon Sancho could be their best hope…
Ronaldo could bring on Guardiola ‘crisis’ at Old Trafford
Guardiola and Manchester City might be the best kind of opponent for Ole Gunnar Solskjaer right now.
Solskjaer hubris will play into floundering Nuno’s hands
Neither Nuno nor Solskjaer are good enough for this level. But the latter’s hubris will benefit the former.
How flawed Manchester United can still hurt Liverpool
Manchester United are underdogs for a reason but stretching the game could still reap dividends.
Vieira’s Palace can stop Arsenal – but Arteta has a counter move
Alex Keble expects the tactical battle between Mikel Arteta and Patrick Vieira to be won and lost in midfield
Jota, Grealish will be crucial but Guardiola has advantage
Might it come down to the mid-game changes between Pep Guardiola and Jurgen Klopp?
How Spurs or Arsenal could win a potentially thrilling NLD…
Arsenal and Tottenham may be drifting but Alex Keble highlights why we could be in for a thriller at the Emirates…
Do Tottenham stand even the smallest chance against Chelsea?
Tottenham would struggle against this Chelsea side in normal circumstances, never mind right now.
Liverpool pair key to punishing ‘kamikaze’ Leeds United
Liverpool are title challengers and we will see that at Elland Road on Sunday; Leeds will be overwhelmed.
Lukaku battle with Van Dijk can settle cagey Liverpool v Chelsea clash
Liverpool v Chelsea could a classic. But it almost certainly won’t be. Alex Keble looks where the Anfield clash might be settled…
Nuno chance or does fresh coach give Spurs fighting Espirit?
Man City are expected to storm past Tottenham but Nuno can expose the flaws Guardiola has failed to address.