Birmingham have announced a three-year stadium naming rights deal with investment company Trillion Trophy Asia.
St Andrew’s, Birmingham’s home ground since 1906, has been renamed the St Andrew’s Trillion Trophy Stadium with immediate effect.
“The three-year deal helps strengthen and diversify Blues revenue streams and will assist towards improving the playing squad and facilities at both the ground and the training site in West Heath, Birmingham,” the club said on their official website.
Blues did not disclose further details other than to confirm a “significant” deal had been agreed, while the club’s Wast Hills training complex will now be known as the Trillion Trophy Training Centre.
“This is a landmark partnership for the club,” Blues chief executive officer Xuandong Ren added.
“In renaming the ground, we were acutely aware of the emotions surrounding this subject, hence it was agreed to retain St. Andrew’s in the title – our home that we know means so much to our supporters.”