Keane and Neville were quick to berate the underperforming star in the lead up to United’s crunch clash with Liverpool last season after the 26-year-old launched his JLingz fashion label.
But Lingard insists that the fashion label is not a big distraction and doesn’t affect his football.
“I’m always an active guy,” he told the Official Manchester United Podcast.
“When the world cup was on I dropped a couple of pieces and they sold out straight away. Ever since then I’ve carried on doing it.
“I don’t do the manufacturing and stuff like that. I think people think I’m doing everything for it. They’re like ‘just concentrate on football’.. I don’t go to the factories, pack them, do you know what I mean?
“I’m not getting tired doing anything. If you came home with me you’d just think I’m boring.”
Keane had said during punditry duties on Sky Sports: “If that was a good, strong dressing room that wouldn’t be tolerated. That’s why I worry about the United dressing room.
“For a young player, still learning his trade, he could be the nicest kid in the world, I don’t know him. But you’re coming out with all that nonsense.
“I think football should be your No 1 priority. People say you should have other stuff outside of football but I don’t think you should.”
Neville, also in the Sky Sports studio for the Anfield showdown, added: ‘Earlier this week, you talk about players and characters.
“I am actually a big fan of Jesse Lingard and I have no problem with him launching a clothes range, but don’t launch it before Liverpool away, one of the biggest games of the season.
“But you see that little thing and I thought ‘not this week’ it’s Liverpool.
“Concentrate on Liverpool, no distractions. No disruptions.'”