Burnley spoke of their sadness and shame after the flying of an offensive banner during their 5-0 thrashing at Manchester City.
In the early moments of Monday’s defeat at the Etihad Stadium, the Clarets’ first game since the Premier League restart, a plane flew past carrying a message which read ‘White lives matter Burnley’.
This occurred just moments after all players had taken the knee at kick-off in support of the Black Lives Matter movement.
The Lancashire club issued a strong statement during half-time and captain Ben Mee was also angered by the incident.
“We as a group of players condemn it, we’re ashamed, we’re embarrassed,” Mee told BBC Radio Five Live after the game.
“It definitely had a massive impact on us to see that in the sky. We were embarrassed, disappointed, upset. We are embarrassed that our name was in it.
“That they tried to attach it to our club – it doesn’t belong anywhere near our club. Fans like that don’t deserve to be around football.”
The club statement made it clear the perpetrators were not welcome at Turf Moor and would be banned for life if identified.
“We wish to make it clear that those responsible are not welcome at Turf Moor,” it read.
“This, in no way, represents what Burnley Football Club stands for and we will work fully with the authorities to identify those responsible and issue lifetime bans.”
Fare, which works with both UEFA and FIFA on inclusion and equality issues, offered a stark assessment, placing it as the latest in a series of distasteful acts across the continent.
“The racist backlash against the Black Lives Matter movement across Europe is a trend we have seen and documented,” Fare’s executive director Piara Powar told the PA news agency.
“Set against the BLM message of equal rights, ‘White Lives Matter’ can only be motivated by racism and a denial of equal rights. It shows exactly why the fight for equality is so important and why the majority of people have supported it.
“The movement, the issues that are being discussed and the change that will arise is unstoppable. History will judge that this was a moment that led to change.”
Kick It Out, English football’s anti-racism charity, told PA the sentiments of the banner represented a grave misunderstanding of the BLM initiative.
“The point of Black Lives Matter is not to diminish the importance of other people’s lives,” said the organisation’s chair Sanjay Bhandari.
“It is to highlight that black people are being denied certain human rights simply by virtue of the colour of their skin. It is about equality. We shall continue to support the Black Lives Matter movement and the fight for greater equality for all in football.”
Lancashire Constabulary’s East Division Football Unit, responsible for policing Burnley games, tweeted that they were “aware of the incident” and “will be fully investigating.”