Klopp turned down two clubs, thought to be United and Real Madrid, before becoming Liverpool manager four years ago.
He has led them to back-to-back Champions League finals and a sixth European Cup final win last season.
They have a 100 per cent record in the Premier League so far this season and are eight points clear of closest rivals Manchester City.
In his Mirror column, Fowler said: “I did an interview with him a couple of years ago and he told me he turned down a couple of super-rich clubs after Dortmund – one of them was definitely Manchester United , the other probably Real Madrid – because he hated how they were focused solely on commercial influences.
“He said he liked Liverpool because they had a balance between the money needed to reach the top and the history and identity of the club and their fans.”
The interview Fowler references was conducted before to last season’s Champions League final victory over Tottenham.
Klopp said: “I had talks with other clubs and they didn’t sound like a football club. It sounded like marketing, image, you need to sign this, you need to sign that. And I thought ‘wow, that’s not the game I love’.
“It’s all part of football, but it can not be the number one, two, three, four, priority. First of all please try to improve the game we play.
“And that’s what I am good in. All the rest can happen but it’s not so important for me.”