Chelsea manager Frank Lampard has explained how important it is “to try and sell the club” to signings like former Liverpool target Timo Werner.
Werner joined Chelsea from Leipzig for around £47m this summer, having been courted by Liverpool and Manchester City for months.
The striker had been privately described as ‘perfect’ by Jurgen Klopp, who sought to convince the Liverpool hierarchy to release the necessary funds to sign him.
But Chelsea stole a march on their rivals to add Werner in what has been a remarkable summer at Stamford Bridge.
Hakim Ziyech, Kai Havertz, Ben Chilwell and Thiago Silva have all joined a foolproof squad after being sold on the manager’s dream.
“You understand when it is the competition with the likes of Liverpool and Manchester City that you need to state your best case to the player,” said Lampard.
“I think having been that player at one point, the idea as a manager is to try and sell the club and how I want to move forward.
“Petr (Cech) in his role does the same and I do that to the best of my ability when I speak to players.
“With a player like Timo, we were very, very keen to bring him in. He needs to feel that from us, I loved everything he said to me in those kinds of conversations. And the same with all those kinds of players that I have spoken to.
“I think that the manager-player conversation is really important because our relationship needs to be good and positive going forward.
“All you can do is do your best as a club because you know the competition is doing their best, so I think we can be happy that we have brought in players of their level. That is just how we tried to work.
“I am pleased and now it is stage two; it is about getting them settled and playing to the best of their abilities.
“We need to give them all a bit of time, the players that are coming in to hit the ground running.
“We will do our best to have the environment to have the group working well to help individuals in that.”