What is the most valuable football club brand in the world? Premier League big six dominate top ten

Jason Soutar
Premier League scarves - Arsenal, Chelsea, Liverpool, Manchester City, Manchester United

Manchester City is officially the most valuable football club brand in the world with the Brand Finance Football 50 Report proving just how dominant the English game has become. City are the first Premier League team to top this list in six years and have ended Real Madrid’s four-year streak in first place.

Pep Guardiola’s side – who were charged with 115 breaches of the Premier League’s financial rules in February after a four-year investigation – enjoyed a 13% brand value increase from 2022 and boast the highest revenue in the 2023 rankings.

Although Real Madrid are no longer the pacesetters, the report has deemed the Spanish giants ‘the world’s strongest football club brand’, meaning they ‘attract fans, players, investors, and sponsors to engage with the club’.

The top 50 includes one non-European club (Flamengo), 17 English clubs, one Scottish club (Celtic), and only three French clubs.

Here are the top 20 from the report, including nine Premier League clubs.

 

20) Aston Villa (England)

2023 value – £184,000,000
2022 value – £155,000,000
2022 position – 26th

 

19) RB Leipzig (Germany)

2023 value – £192,000,000
2022 value – £207,000,000
2022 position – 18th

 

18) Napoli (Italy)

2023 value – £207,000,000
2022 value – £155,000,000
2022 position – 27th

 

17) Newcastle United (England)

2023 value – £216,000,000
2022 value – £162,000,000
2022 position – 23rd

 

READ MORE: Real Madrid signings from Premier League ranked as Spanish giants pick between Kane and Havertz

 

16) West Ham (England)

2023 value – £266,000,000
2022 value – £250,000,000
2022 position – 15th

 

15) AC Milan (Italy)

2023 value – £309,000,000
2022 value – £228,000,000
2022 position – 17th

 

14) Inter (Italy)

2023 value – £439,000,000
2022 value – £420,000,000
2022 position – 14th

 

13) Borussia Dortmund (Germany)

2023 value – £468,000,000
2022 value – £439,000,000
2022 position – 13th

 

12) Atletico Madrid (Spain)

2023 value – £474,000,000
2022 value – £491,000,000
2022 position – 12th

 

11) Juventus (Italy)

2023 value – £545,000,000
2022 value – £598,000,000
2022 position – 11th

 

10) Chelsea (England)

2023 value – £742,000,000
2022 value – £725,000,000
2022 position – 9th

Chelsea owner Todd Boehly eats a biscuit ahead of a match at Stamford Bridge

 

9) Tottenham (England)

2023 value – £774,000,000
2022 value – £740,000,000
2022 position – 8th

 

8) Arsenal (England)

2023 value – £782,000,000
2022 value – £672,000,000
2022 position – 10th

 

7) Bayern Munich (Germany)

2023 value – £949,000,000
2022 value – £940,000,000
2022 position – 6th

 

6) Paris Saint-Germain (France)

2023 value – £976,000,000
2022 value – £871,000,000
2022 position – 7th

 

5) Liverpool (England)

2023 value – £1,173,000,000
2022 value – £1,079,000,000
2022 position – 4th

 

4) Manchester United (England)

2023 value – £1,174,000,000
2022 value – £1,060,000,000
2022 position – 5th

 

3) Barcelona (Spain)

2023 value – £1,185,000,000
2022 value – £1,124,000,000
2022 position – 3rd

 

2) Real Madrid (Spain)

2023 value – £1,258,000,000
2022 value – £1,293,000,000
2022 position – 1st

 

1) Manchester City (England)

2023 value – £1,299,000,000
2022 value – £1,126,000,000
2022 position – 2nd

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