Premier League lifts ban on owner-related sponsorship deals

News Desk
Newcastle United stadium St James' Park

The Premier League has lifted the temporary ban on own-related sponsorship deals, the PA news agency understands.

The block on such transactions was imposed in October and backed by 18 top-flight clubs following the Saudi-led takeover of Newcastle.

A working group of club executives, which included Magpies director Amanda Staveley, was set up to look at ‘associated party transaction regulations’ and those rules have been agreed at a shareholders’ meeting on Tuesday.

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It means owner-associated sponsorship deals will be permitted, provided they are deemed to represent fair market value.

Remuneration of players and staff via owner-related entities are also covered by the new regulations. Any such payments must be properly disclosed.

The ban was extended on November 26 to allow the working group to finalise its proposals.

Staveley spoke about the impact of the temporary ban last month.

“This moratorium was so difficult for us. We’ve really taken a big battering. And so I’m hoping that we’ll get this lifted as quickly as possible,” she said.

“The moratorium was a shock. We did not expect that to happen. How could you imagine that all commercial deals would be off?”

The club took down Sports Direct signage from around St James’ Park last week, a hangover from the regime of previous owner Mike Ashley.

Elsewhere, Arsenal boss Mikel Arteta is ready to call on his “leadership group” as he refuses to make a “rash decision” on the appointment of a new captain.

Pierre-Emerick Aubameyang was stripped of his captaincy on Tuesday with the Gunners releasing a statement revealing that the striker would also be absent for the West Ham match on Wednesday.

When asked about Aubameyang, Arteta told reporters: “I don’t have much more to say. I think it’s a really clear statement from the club. It’s a decision we’ve made following the last incident we had with the player and this is where we stand.”