Arsene Wenger says transfer fees will rise in the wake of the new TV deal, meaning clubs cannot afford to reduce ticket prices for supporters.
Premier League clubs are set to net £5.1billion over the next three years thanks to the sale of domestic TV rights, while international agreements could take that figure towards £8billion.
Supporters bodies have called on clubs to use that windfall to lower ticket prices for match-going fans, with Arsenal criticised after it emerged their priciest matchday ticket and season ticket were the most expensive in the league.
Despite Wenger’s frugality in the transfer market, the Arsenal boss says the cost of recruitment will increase in line with the TV deal, meaning clubs might not be able to lower the cost of attending matches for fans.
He told his weekly press conference: “We are a company who on one side people want you to buy more players; the prices of players goes up so we need to supplement the ability to buy new players.
“The pressure on spending will become greater and you can not always distribute the money to other people.”
Chinese football has been demonstrating its spending power over recent weeks, with their transfer record being broken three times in 10 days, most recently to take Alex Teixeira to Jiangsu Suning for £35million.
Wenger believes the Premier League should be wary of China’s financial clout.
When asked whether English clubs be worried, the 66-year-old said: “Yes. Because China looks to have the financial power to move the whole European league to China. We know it is a consequence of economic power. Will they sustain their interest?
“I don’t know how deep the desire is. If the political desire is there we should worry.”