While the Champioinship club have not addressed the Canaries link directly they issued a statement to insist their prized asset is not for sale.
The statement read: “In response to some media speculation this morning, Benik Afobe was bought from Arsenal in January 2015, and other players arrived in the summer, to strengthen the team for the strongest possible challenge on promotion this season.
“Therefore, neither Benik nor any of Wolves’ first team forward players will be sold this season. Benik has developed into a player of key importance to Wolves and the club’s plans for this campaign.
“Wolves have previously resisted the opportunity to sell other key first team players in this and other recent transfer windows.
“As far as the club is concerned there is no need for any further comments or speculation about this issue.”
Afobe scored 32 goals last season, 13 for Wolves after joining from Arsenal for £2 million in January.
He netted 19 times on loan at MK Dons in the first half of the last campaign and has netted twice in three games already this season.
Wolves lost Bakary Sako on a free transfer to Crystal Palace in the summer after the Mali international opted not to renew his contract while they were also linked with Chris Wood before he joined Leeds from Leicester.
Norwich are hunting a new striker after promotion to the Premier League last season with the futures of Kyle Lafferty and record signing Ricky van Wolfswinkel in doubt.