bet365 is a one-stop-shop for online sports betting and casino gaming and it benefits from being one of the best-known UK gambling brands which customers can learn more about in the below bet365 UK review.
The sportsbook features 25+ available sports with a strong emphasis on footy and horse racing, while the online casino has thousands of video slots, plus immersive live table game action including blackjack and roulette. This review highlights these core features, plus other important areas such as licensing, customer support, promos, and usability.
bet365 sportsbook uncovered - what punters can expect
The bet365 sportsbook is usually the main attraction for this brand, and it’s what most people know it for, and with good reason. bet365 covers a massive range of sports, offers betting markets for all levels of professional competition, and has one of the better in-play betting setups too.
A massive A-Z sports collection
To start, bettors can place wagers on these sports:
American football, athletics, Aussie rules, baseball, basketball, boxing, cricket, cycling, darts, esports, fantasy sports, F1, Futsal, Gaelic sports, golf, greyhounds, handball, hockey, horse racing, ice hockey, Lacrosse, lotto, MMA, motor sports, netball, pool, rugby, snooker, soccer, softball, speedway, squash, surfing, table tennis, tennis, trotting, volleyball, water polo, winter sports.
That’s 25+ different disciplines and it’s easily one of the most diverse collections you can find at UK sportsbooks. It’s not just the variety though - within each of those sports, there’s bets for a load of events both in the UK and worldwide, and for multiple tiers of competition. For instance, with footy, you can bet on English leagues from the EPL down to the Conference.
Footy is a main feature here, but horse racing has been given special attention too, with daily races from the UK, and international events in Japan, Australia, France, and the USA for example.
Betting Markets: Moneyline, Parlay/Multipick, Prop Bets, Futures, Point Spread, Totals (Over/Under)
Live-betting at its finest
You can stay immersed in the action with the dedicated live betting setup at bet365, which should cover all the sports they support. Now, the more popular sports like footy, tennis, cricket, and rugby have better coverage, but the lesser-known sports are not left out either.
Live streaming is available for plenty of events, including things like Grand Slam tennis, and the actual live betting variety is spot on. There’s all the standard bets like singles, accas, and bet builders, but most matches have a myriad of team and player proposition bets too. Extensive testing has also shown that both the pre-match and live odds are competitive and usually in-line with other top betting sites.
Discovering bet365 casino - heaps of games from top developers
While the sportsbook at bet365 is undoubtedly the golden child, the online casino can stand proud in its own right too. It features hundreds of games from well-known developers like Blueprint Gaming, Pragmatic Play, NetEnt, NoLimit City, Play’N GO, and Hacksaw Gaming, plus one of the best live dealer collections available.
Game Providers: 1x2Gaming, 4Theplayer, AGS, All41 Studios, Atlantic Digital games, Atomic Slot Lab, Aurum Signature Studio, AvatarUX Studios, Bang Bang Games, Big Time Gaming
Hundreds of classic slots
The slot collection is a great starting point and bet365 has managed to cram thousands of top titles into their library, with virtually every game mechanic imaginable. This includes Megaways, cascading reels, Hold and Win, jackpot slots, and more. Some notable titles that nicely represent this variety include:
- Duel at Dawn by Hacksaw.
- Slayers Inc by Hacksaw.
- Land of the Free Home of the Wild by NoLimit City.
- Fire in the Hole by NoLimit City.
- Starburst by NetEnt.
- The Rich Wilde series by Play’N GO.
More seasoned gamers might also enjoy trying out the specific “Classic Slots” selection which includes some absolute bangers from IGT and Blueprint Gaming like Cleopatra, Eye of Horus, Rainbow Riches, and DaVinci Diamonds.
A huge live dealer collection with games shows and more
Those who prefer live action can get stuck into the immense live dealer collections which are provided by iconic developers like Evolution and Pragmatic Play. There’s a collection of exclusive bet365-themed blackjack, roulette, and baccarat tables which are always fun, and these have a range of different minimum play limits, starting from as little as £1.
Alternatively, there’s a dedicated live game show collection which features some of the best titles of all time, plus some interesting picks that even veterans might not of heard of, such as:
- Monopoly Live.
- Dream Catcher.
- Crazy Time.
- Mega Party.
- Super Color Game Live.
- Red baron Live.
- Family Fraud Live from Vegas.
Multiplayer poker including No Limit Hold’em
bet365 also caters to poker enthusiasts as it operates a separate multiplayer poker section that even has downloadable software. There’s a heap of different tables with various buy-in limits starting from £3 or less, and while classic Texas Hold’Em is the most-featured game variety, there’s also Twister Poker, and some big cash prize tournaments to enter.
Promotions at bet365 - can customers get value for money?
You can get a full breakdown of the promotions at this site via the alternative bet365 bonus UK review, but there’s a summary of what’s on offer below. This includes both a sportsbook OR casino welcome bonus, plus other features like weekend missions, chips giveaways, Drops & Wins tournaments, bet boosts, and sportsbook competitions.
bet365 sportsbook welcome bonus
Bettors can opt for the bet365 sportsbook welcome bonus, which, like most other UK betting sites, provides free bets:
- Bet £10 and get £30 in free bets.
This type of offer typically has free bet values of between £10-50, so the bet365 version lands somewhere in the middle. Customers must also be aware of the following terms and conditions:
- For new UK customers only.
- £5-£10 minimum deposit to qualify.
- Get 3x the deposit value in free bets up to a maximum of £30.
- Initial bet must have one leg with minimum odds of 1.50 or greater.
- Free bet stakes are non-withdrawable.
- Free bets must be used within 7 days.
As an example, if bettors signed up and deposited £5 for their first deposit, they would get £15 in free bets (£5 x 3). There’s no real limitations on the types of bets punters can make with their free bets either such as minimum odds or restricted bet types.
bet365 casino welcome bonus
There’s alternatively a casino welcome bonus, but new customers must choose EITHER/OR - not both. Compared to the best UK online casinos, this signup offer is a little more complicated, but it does give the chance of getting up to 500 free spins:
- Deposit £10 and get up to 500 free spins.
The terms and conditions are key for this bonus, as it’s not a simple case of making a deposit and getting the free spins. Instead, gamers have to log in for 10 days to get the maximum potential reward:
- For new customers only.
- £10 minimum qualifying deposit.
- On 10 separate days out of the first 20, make a pick:
- The pick will reveal 5, 10, 20, or 50 free spins each time.
- Free spins games include King Kong Splash and the Fishin’ Frenzy series.
- The offer must be claimed within 30 days.
- No wagering requirement for the free spins.
- PatSafeCard deposits do not count.
The full games list for the free spins includes:
All four games have a below-average RTP which is disappointing, but the medium volatility somewhat makes up for this, as a slightly higher hit frequency can be expected.
Other bet365 promos and features
The two welcome bonuses are the main things UK customers can unlock, but there is a decent range of existing player bonuses and features too, for both the casino and sportsbook:
- Bet boosts for selected events.
- Betting competitions for cash prizes.
- Sub On/Play On feature for football bets.
- Acca profit boosts depending on the number of legs.
- Weekend casino missions to win free chips.
- Pragmatic Drops & Wins tournaments.
- Site-wide progressive casino jackpots.
Is bet365 legit? Reviewing the brand behind the betting
UK bettors and gamers want peace of mind that they aren’t going to get scammed which is why this bet365 review section deals with legitimacy and core features like licensing, security, responsible gambling, and customer support.
Licensing
There’s no concerns about the legitimacy and legality of this brand as it operates with two UK Gambling Commission licenses:
- Sportsbook: Hillside (UK Sports) ENC - UKGC license number 55148.
- Casino: Hillside (UK Gaming) ENC - UKGC license number 55149.
The parent companies are Hillside (UK Sports) ENC, and Hillside (UK Gaming) ENC, which are both registered in Malta.
Licenses: MGA - Malta Gaming Authority, Gibraltar, UKGC - UK Gambling Commission, New Jersey (US), Australia’s Northern Territory, Mexico, Spain, Colorado (US), Sweden, Ontario (CA)
Security
The site and apps use SSL encryption as standard to protect customer’s data, and there’s a wealth of documentation relating to how the site works, such as payment info, a privacy and cookie policy, complaints procedure, fair payouts information, and general site terms and conditions. KYC and anti-fraud measures are in place too, such as mandatory verification checks, geoblocking, and optional 2FA that can be activated for account logins.
Responsible Gambling
bet365 offers a safer gambling section which includes a mission statement, helpful information for customers, plus a range of tools. The activity tracker is really useful as it allows customers to keep an eye on their spending, while other features like deposit limits, reality checks, and time outs give a more direct approach fo gambling control and safety.
Banking
Available banking methods include MasterCard, Maestro and Visa debit, Apple Pay, Pay By Bank, Google Pay, Trustly, PayPal, PaySafeCard, and Wire Transfer. Minimum deposit and withdrawal limits are typically £5, there’s no payment fees, and deposits are processed instantly where possible. Apple Pay withdrawals are instant, while most other methods take 1-4 hours.
Customer Support
This UK online casino and sportsbook offers live chat, webform, and social media support, with the live chat offering the quickest response times and 24/7 availability. There is also a detailed help center and AI help bot customers can use to find help for themselves.
Bet365
Usability at bet365 - a smooth website and three epic apps
UK sports betting sites and online casinos need to have good usability so that bettors and gamers can prioritise their entertainment and bet365 accomplishes this via its smooth desktop website, and the three different downloadable mobile apps it offers.
The desktop website couldn’t be smoother
Those who prefer betting or gaming on their PC or laptop will easily be able to get to grips with the bet365 desktop website. It splits its offerings into three clear sections - the sportsbook, in-play betting, and the casino, each of which can be accessed from the top menu. After switching to one, the utility of the navigation continues with clear sub-categories for things like game genres, sports, or individual matches.
Everything is logically organized, and anyone who has experience with an online casino or sportsbook before will be able to grasp how things work in seconds. It also helps that the technology behind the site is sound - page speeds are virtually instant, there’s no missing content, and nothing like broken links or outdated content.
For the sportsbook, bettors can enjoy real-time odds updates for both pre-match and in-game action, while each game in the casino library has a fantastic clickable “i” icon which opens a pop-up showing the game RTP - this is arguably the most important stat gamers need to know, so the quick access for it is a big bonus.
Apps galore - two iOS and one Android apps for smartphone action
There is a mobile-responsive browser version of the site for mobile betting and gaming, BUT, the downloadable apps are the superior option and provide a much more simple, streamlined, and satisfying experience. Currently, bet365 has three different apps for its UK casino and sportsbook:
- bet365 iOS sportsbook app - 4.7 star rating from 424,000+ reviews.
- bet365 iOS casino app - 4.5 star rating from 20,000+ reviews.
- bet365 Android app (all-in-one) - 4.6 star rating from 245,000+ reviews.
All three apps work flawlessly and are categorically some of the best that UK customers can find. bet365 have essentially taken everything that worked from the desktop website, ported it over to the apps, but also made it 10x better. There’s also full parity between the desktop version and apps - all four platforms have exactly the same offering in terms of sports markets, games, and promotions.
Conclusion - bet365 stands out from the crowd
This bet365 review only reinforces what many already knew - that the brand is one of the top UK gambling sites with a well-equipped online sportsbook and casino. Bettors can enjoy the freedom to make the bets they want on a variety of different sports, while casino gamers will likely never try even a fraction of the vast game library.
The potential entertainment bet365 provides is only amplified by the three quality mobile apps, the two simple and effective welcome bonuses, and the legitimacy of the brand itself and its operations. Not everything is perfect though, and some more high-RTP slots would be a great addition, plus the relatively lengthy process to claim the casino welcome bonus might not be to everyone’s tastes. These are minor things though, and if anyone wishes to give bet365 a try, there are banners and links on this page that can be used to get signed up.
bet365 UK FAQs
Yes. bet365 is one of the best-known UK sportsbook and casino brands with a superb reputation and massive customer base. Aside from that, it also operates legally in the UK via two UKGC gambling licenses, is part of the GAM STOP program, and is audited by IBAS (Independent Betting Adjudication Service).
Maybe. There’s never any guarantee, but provided that customers either make real money bets or play the casino games using GBP, there is the potential to get real money payouts which can then be withdrawn.
Yes. bet365 has two gambling licenses from the UK Gambling Commission - 55149 for its casino operation, and 55148 for its sportsbook operation. These licenses are attributed to Hillside (UK Gaming) ENC, and Hillside (UK Sports) ENC, which are the parent companies that run and own the bet65 brand.
Yes. If UK customers want to access the full features of bet365 then various verification processes are needed which can include email and SMS verification, plus complete KYC checks with ID verification.
Yes. Compared to other top UK online sportsbooks, its odds are often market-leaders, or at least in-line with market averages. This holds true for both pre-match and in-game betting odds.